Sales and Marketing Guides

Sales and Marketing guides to help your store succeed.

How To Set Up and Promote Pre-Orders on Shopify

Tech company Smart Armor had a big idea: a Bluetooth smart lock that allows users to secure any cabinet or drawer.

Shopify BFCM 2024: How To Prepare Your Store in 18 Steps

The Black Friday and Cyber Monday (BFCM) weekend is make-or-break for many Shopify stores.

How to Run Successful Flash Sales on Shopify

Consumers love flash sales.

Run a Shopify Sale: Boost Conversions With Tactical Discounts & Promotions

Discounts and promotions are a powerful motivator for consumers.

How To Upsell on Shopify in 2024: 14 Tips to Maximize Sales

Did you know that e-commerce customer acquisition costs increased by a staggering 222% from 2013 to 2022?

How To Cross-Sell on Shopify in 2024: Expert Tips & Strategies

When a customer visits your Shopify store and finds a product they love, your only job is to help them breeze through the checkout process as quickly as possible, right?

Essential Shopify Statistics You Need To Know in 2024

Want to know how many people use Shopify, how much money Shopify is worth, or how many sales Shopify merchants are generating?

How To Advertise Your Shopify Store: 8 Proven Tactics

You’ve identified a high-potential e-commerce niche with attractive margins and a captive audience waiting to snap up your products.

Shopify Hacks: 18 Secrets to Skyrocket Sales

As a Shopify store owner, you likely have a simple goal: sell more stuff.

Ignite Sales with 14 Dynamic Online Promotion Tactics!

Online promotions are a vital tactic in the world of e-commerce, with 70% of consumers somewhat or strongly agreeing that promotions sometimes encourage them to buy something they normally wouldn't.

21 Game-Changing Online Promotions for eCommerce Success

Promotions are an effective strategy for ecommerce stores looking to grow their customer base or increase sales for a specific category or product, as 70% of consumers agree that promotions sometimes encourage them to try something they wouldn’t typically purchase.

What is Social Proof and How to Incorporate It Into Your E-Commerce Store

Imagine you’re scrolling Twitter (shudder).

How to Create Sales Urgency on Your E-Commerce Store

There are a whole lot of tire kickers out there in consumer land.

How To Add Trust Badges To Shopify Easily

Trust is a key element for brands looking to develop a stronger, more meaningful connection with their audience.

How to Offer Free Shipping on Shopify & Increase Sales

As a Shopify seller, you’re in business to make a profit. But that doesn’t mean you should nickel and dime your shoppers, either. Shoppers hate paying for shipping, so if you have a Shopify store, it’s not a bad idea to give shoppers what they want.

How To Increase Conversion Rates on Shopify In 2024

Are you selling products through Shopify? This platform makes it a cinch to build a store, list products, and start earning sales in just a few clicks. But even so, Shopify is an independent platform that has its own rules. If you’re attracting shoppers to your store but they aren’t biting, you need to boost your Shopify conversion rates.

While Supplies Last: 8 Scarcity & Urgency Tactics

Scarcity and urgency make us consumers do funny things.

How Lulu Frost uses Flair product badges

I recently spoke with Naowna Simon about how Lulu Frost uses Flair for Shopify to add product badges in their Shopify store.

Increase your Shopify sales with multiple product badges

Product badges are a great way to promote the important features of your products to help them sell faster.

Shopify Discounts - A Complete Guide 2024

It feels like every month, a new study claims that consumers have evolved beyond considering product pricing in their purchase decisions.

Increase your Shopify conversions with shopping cart product badges

Flair customer Kylie recently emailed this question about adding product badges to the Shopify shopping cart:

Using scarcity and urgency to get more Shopify sales

This past weekend my wife and daughter went on a mission to try to find an elusive fidget spinner like the ones shown here:

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