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E-commerce Guides

Tactics and guides for managing and growing e-commerce stores.

What is Social Proof and How to Incorporate It Into Your E-Commerce Store

Imagine you’re scrolling Twitter (shudder).

How to Create Sales Urgency on Your E-Commerce Store

There are a whole lot of tire kickers out there in consumer land.

17 Ways to Create Trust on E-commerce Sites

The internet can be a scary place for shoppers, so building trust with your customers is essential.

The Ultimate Guide to Product Badges

Are you using product badges to promote products within your e-commerce store? If not, you might be missing out on some sales.

While Supplies Last: 8 Scarcity & Urgency Tactics

Scarcity and urgency make us consumers do funny things.

What is a SKU & How To Create Effective SKUs

Whether you sell a dozen different products or several thousand, tracking and managing inventory is an essential part of managing a Shopify store.

An Introduction To Product Data Feeds

These days, a product typically no longer lives just within your e-commerce store. In addition to your e-commerce site, your products may be posted to a variety of places such as additional sales channels, product ads, affiliate sites, social networks, and more. These tactics allow you to extend your store's reach and grow your customer base.