In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency Liking Authority Social proof Scarcity Unity The first 6 of these triggers were originally outlined in Robert Cialdini’s famous book Influence: The Psychology … Read More
How to position product badges on top of product images
As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere with the ability for customers to view your products which could impact sales Badges on top … Read More
Keeping your Shopify store running smoothly
I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working every year or so and require a service visit to fix it. But this time the … Read More
Flair product badges explainer video
Over the past couple of weeks I’ve been putting together a short video to explain what my Shopify app Flair product badges has to offer. This type of video is typically referred to as an explainer video. An explainer video is a great way to promote the value that Flair can offer Shopify merchants: Flair helps Shopify merchants increase conversions … Read More
How Lulu Frost uses Flair product badges
I recently spoke with Naowna Simon about how Lulu Frost uses Flair product badges within their Shopify store. Lulu Frost chose Flair to help in a recent jewelry sample sale within their shop. About Lulu Frost Lulu Frost is a jewelry brand founded in NYC in 2004 by designer Lisa Salzer-Wiles. Why Lulu Frost chose Flair Lulu Frost found Flair … Read More
Promote limited quantity Shopify products to capture more sales
Around this time every year an interesting trend takes place in my household. You see, with Easter behind us, this is the time of year when our Cadbury egg stash starts to run out. Apparently, I’ve passed down my love of chocolatey cream eggs to both of my kids. So when our Cadbury egg supplies are running low, I am … Read More
Why you should be promoting your Shopify best sellers
One things for sure about every Shopify store, some products sell better than others. Some products are just more desirable than others in your store. Your best selling products will typically outperform your other products by an order of magnitude. Given this, it makes a lot of sense to focus your limited resources more heavily on your best selling products. … Read More
Shopify product sales as percentage or dollar amounts: Which is better?
When you’re running a product sale in your Shopify store, is it better to show the savings as a percent off or a dollar amount? For example, let’s say you are selling a shirt on sale for $15 that retails for $20. Is it better to say “25% OFF” or “SAVE $5”. Today, I’d like to discuss why you might … Read More
Flair update: Dynamic product badge text
I’m pleased to announce the latest release of Flair product badges which includes support for dynamic badge product text. So what exactly is dynamic product badge text? This question may be best answered with a real-world example. Naowna recently emailed me about using Flair product badges to help promote an upcoming sale for her shop: We are looking for a … Read More
Tips for changing Shopify themes without breaking your store
So you’re ready to give your Shopify store a fresh new look by switching to a new Shopify theme. Or perhaps you are just thinking about it. Well before you pull the trigger and change your Shopify theme there are a few things you should consider. Flair product badges customer MJ recently wrote in to ask me about changing her … Read More