8 Black Friday / Cyber Monday Promotion Ideas

TomConversion OptimizationLeave a Comment

As an e-commerce merchant, the Black Friday / Cyber Monday weekend could be your biggest sales opportunity of the year. Failing to seize the day might make a big impact on your overall sales for the year. This Thanksgiving weekend shoppers are prepared to open their wallets to the tune of billions of dollars. With advance planning, your e-commerce store … Read More

The Ultimate Guide to Product Badges

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Are you using product badges to promote products within your e-commerce store? If not, you might be missing out on some sales. Product badges let you make more sales from your existing customers by highlighting key product details. You can even use badges to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales. In … Read More

Flair Update – Multiple Rule Support

TomApp Updates, ShopifyLeave a Comment

Flair product badges have always let you configure a Shopify product badge to show automatically based on a rule. For example, you could show a product badge for products based on: Create date Sale price Inventory levels Product tag But if you wanted to show a badge for products that were both on sale and in stock? Since this required … Read More

High Converting Product Badge Ideas From 3 Top E-commerce Merchants

TomConversion Optimization, ShopifyLeave a Comment

Product badges are an excellent way to highlight products and boost sales. According to one source, using product badges on your e-commerce site can increase conversion rates by 55%. Product badges have numerous benefits including: Helping shoppers find products more easily Increasing conversions by using social proof Getting customers to buy now with scarcity and urgency Creatively and efficiently educating … Read More

5 Ways To Add Social Proof to Your Shopify Store

TomShopify2 Comments

How does a shopper decide which product to buy out of the sea of possible product options available? In other words, how does one product stand out from the crowd? One powerful way to make your products stand out is by using Social Proof. People, by our very nature, are social creatures. Like it or not, we are influenced by … Read More

Product marketing using psychological persuasion

TomShopify2 Comments

In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency Liking Authority Social proof Scarcity Unity The first 6 of these triggers were originally outlined in Robert Cialdini’s famous book Influence: The Psychology … Read More

How to position product badges on top of product images

TomShopifyLeave a Comment

As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere with the ability for customers to view your products which could impact sales Badges on top … Read More