While Supplies Last: Increase Conversions With Urgency and Scarcity

TomConversion Optimization, ShopifyLeave a Comment

The situation is simple: You sell products on your e-commerce site and want people to buy them. Your job is figuring out how to get potential buyers to invest their money in what you’re selling. For as long as merchants have sold goods and services, messages like “while supplies last” and “get ’em while they’re hot” have been used. Contained … Read More

5 Ways To Add Social Proof to Your Shopify Store

TomShopifyLeave a Comment

How does a shopper decide which product to buy out of the sea of possible product options available? In other words, how does one product stand out from the crowd? One powerful way to make your products stand out is by using Social Proof. People, by our very nature, are social creatures. Like it or not, we are influenced by … Read More

Product marketing using psychological persuasion

TomShopify1 Comment

In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency Liking Authority Social proof Scarcity Unity The first 6 of these triggers were originally outlined in Robert Cialdini’s famous book Influence: The Psychology … Read More

How to position product badges on top of product images

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As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere with the ability for customers to view your products which could impact sales Badges on top … Read More

Keeping your Shopify store running smoothly

TomShopify2 Comments

I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working every year or so and require a service visit to fix it. But this time the … Read More

Flair product badges explainer video

TomShopifyLeave a Comment

Over the past couple of weeks I’ve been putting together a short video to explain what my Shopify app Flair product badges has to offer. This type of video is typically referred to as an explainer video. An explainer video is a great way to promote the value that Flair can offer Shopify merchants: Flair helps Shopify merchants increase conversions … Read More

How Lulu Frost uses Flair product badges

TomCase Studies, ShopifyLeave a Comment

I recently spoke with Naowna Simon about how Lulu Frost uses Flair product badges within their Shopify store. Lulu Frost chose Flair to help in a recent jewelry sample sale within their shop. About Lulu Frost Lulu Frost is a jewelry brand founded in NYC in 2004 by designer Lisa Salzer-Wiles. Why Lulu Frost chose Flair Lulu Frost found Flair … Read More

Why you should be promoting your Shopify best sellers

TomShopifyLeave a Comment

One things for sure about every Shopify store, some products sell better than others. Some products are just more desirable than others in your store. Your best selling products will typically outperform your other products by an order of magnitude. Given this, it makes a lot of sense to focus your limited resources more heavily on your best selling products. … Read More