Today I’m happy to share the latest Flair update just in time for your Black Friday / Cyber Monday sales. This update features additional rule types to make it even easier for you to add Flair badges to promote products in your Shopify store. Included in this update are two new Flair display rules for displaying badges by product and … Read More
8 Black Friday / Cyber Monday Promotion Ideas
As an e-commerce merchant, the Black Friday / Cyber Monday weekend could be your biggest sales opportunity of the year. Failing to seize the day might make a big impact on your overall sales for the year. This Thanksgiving weekend shoppers are prepared to open their wallets to the tune of billions of dollars. With advance planning, your e-commerce store … Read More
The Ultimate Guide to Product Badges
Are you using product badges to promote products within your e-commerce store? If not, you might be missing out on some sales. Product badges let you make more sales from your existing customers by highlighting key product details. You can even use badges to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales. In … Read More
Flair Update – Multiple Rule Support
Flair product badges have always let you configure a Shopify product badge to show automatically based on a rule. For example, you could show a product badge for products based on: Create date Sale price Inventory levels Product tag But if you wanted to show a badge for products that were both on sale and in stock? Since this required … Read More
High Converting Product Badge Ideas From 3 Top E-commerce Merchants
Product badges are an excellent way to highlight products and boost sales. According to one source, using product badges on your e-commerce site can increase conversion rates by 55%. Product badges have numerous benefits including: Helping shoppers find products more easily Increasing conversions by using social proof Getting customers to buy now with scarcity and urgency Creatively and efficiently educating … Read More
While Supplies Last: Increase Conversions With Urgency and Scarcity
The situation is simple: You sell products on your e-commerce site and want people to buy them. Your job is figuring out how to get potential buyers to invest their money in what you’re selling. For as long as merchants have sold goods and services, messages like “while supplies last” and “get ’em while they’re hot” have been used. Contained … Read More
5 Ways To Add Social Proof to Your Shopify Store
How does a shopper decide which product to buy out of the sea of possible product options available? In other words, how does one product stand out from the crowd? One powerful way to make your products stand out is by using Social Proof. People, by our very nature, are social creatures. Like it or not, we are influenced by … Read More
E-Commerce News: Sales Tax and 25 Tips to Optimize Your Checkout
This week in e-commerce news we have big changes related to e-commerce sales tax laws and 25 tips for optimizing your store checkout. Supreme Court ruling paves the way for e-commerce sales tax collection Online shopping has always had one huge benefit over buying from brick and mortar stores — sales tax was not collected. Just because it wasn’t collected … Read More
Product marketing using psychological persuasion
In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency Liking Authority Social proof Scarcity Unity The first 6 of these triggers were originally outlined in Robert Cialdini’s famous book Influence: The Psychology … Read More
How to position product badges on top of product images
As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere with the ability for customers to view your products which could impact sales Badges on top … Read More