Take Pre-Orders on Products
Best For
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Accelerate product launches
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Increase sales
1. Select your pre-order products
Determine which products make sense to offer as pre-order. Typically these products are either new products you’re launching soon, or items that are made-to-order or drop-shipped.
You can optionally add a product tag, such as 'Pre Order', to make it easier to work with your pre-order products as a group.
2. Enable ‘Continue selling when out of stock’
Within Shopify, make sure these products are allowed to be purchased when they run out of inventory. To enable this feature, enable the ‘Track quantity’ and ‘Continue selling when out of stock’ feature for each product:
3. Create a Pre Order collection
Create an ‘Pre Order’ collection to make it easier for customers to navigate your pre-order items.
4. Offer a discount on Pre Orders
To make these products more enticing, consider offering a discount in exchange for pre-ordering your products.
In this example, we'll create a 20% OFF discount code for all items in the Pre Order collection.
Specify the discount code:
Choose Percentage for the discount type:
Set the discount value to 20% for items in the Pre Order collection:
5. Highlight the Pre Order products
Add a product badge such as ‘Pre Order Now!’ to all eligible products:
6. Promote the Pre Order collection
Make your pre-order products easy to find by adding a Flair banner that links to your Pre Order collection:
Increase conversions
Increase average order size
