High Converting Product Badge Ideas From 3 Top E-commerce MerchantsJuly 25, 2018
Product badges are an excellent way to highlight products and boost sales. According to one source, using product badges on your e-commerce site can increase conversion rates by 55%. Product badges have numerous benefits including:
- Helping shoppers find products more easily
- Increasing conversions by using social proof
- Getting customers to buy now with scarcity and urgency
- Creatively and efficiently educating shoppers
To show you how beneficial product badges can be, we’ll take a look at how 3 well-known e-commerce sites make great use of product badges within their shops. These product badge examples should hopefully give you some ideas for badges you can use within your own e-commerce store to help increase sales and conversions.
Founded in 2000, Electronics e-commerce super-site Newegg sells a wide range of computer hardware and consumer electronics. Routinely listed as one of the top e-commerce sites in the nation, Newegg has previously been named one of the Internet’s Top 10 retailers by Internet Retailer Magazine. Lacking traditional physical locations, Newegg has always been an e-commerce business.
In 2016, the company’s revenue topped $2.65 billion. Needless to say, Newegg knows how to do e-commerce. A recent visit to the site shows a number of product badges being used.
Save 39% Percent
To show you how much you can save, these Newegg badges display your savings as a percentage. Notice how prominent these orange and white badges are. With these badges, you can quickly sift through items to see which ones offer the biggest savings.
For example, the ASUS VivoBook has a ‘Save: 10%’ badge. The Crucial MX300 Solid State Drive has a ‘Save: 39%’ badge.
Use a Promo Code
In addition to the savings badges, Newegg utilizes a separate line of orange text to highlight additional savings. For the WD My Book 8TB Desktop Hard Drive, the extra line of text invites shoppers to use a Promo Code to receive an extra $20 off the item. Notice how the phrase “limited offer only” builds urgency to make a purchase now.
For the 4th Quarter of Fiscal Year 2017, Makeup seller Ulta increased overall sales almost 23% over the previous year (Q4 2016). However, it is important to note that Ulta’s e-commerce sales increased 60.4% during that same time period. To boost e-commerce conversions, Ulta highlights products with a variety of product badges.
To highlight items which are only available from the site, Ulta uses this product badge. The scarcity message is clear — the Mood Mousse Magic Makeup Repair Kit can only be purchased online, not in stores.
Showcasing new items with product badges is a great way to boost conversions. Ulta highlights new items, like this Too Face Concealer, with a simple red ‘New’ badge.
For traditional retail and e-commerce, drawing attention to sale products is a common tactic to boost conversions. Ulta highlights sale items with a red and white ‘Sale’ badge. Notice that beside the Earth Therapeutics Socks, Ulta shows both the original price in grey along with the sale price in red.
In addition to New and Sale, Ulta marks some products with a red and white ‘Free Gift’ badge. After selecting the Dermalogica Mask, the site prompts you to click the offer to see the gift.
In this case, it is a Charcoal Rescue Masque. When combined with $50 worth of other products in the Dermalogica line, you get this item for free. Notice the offer is only valid for a limited window of time.
Sales continue to rise for DIY superstore The Home Depot. This is partly due to the company’s efforts to beef up its e-commerce side. To highlight certain items and boost conversions, Home Depot uses several product badges on their site.
New Lower Price
For this Ryobi drill, Home Depot uses a yellow and green badge to show you the recently reduced price. Next to the badge is the former price ($129.00), the new price ($99.00), and the actual savings and percentage of discount you receive (Save $30.00 — 23%)
This yellow and red badge highlights the fact this Milwaukee drill which is sold in an accessorized bundle. Although other drills come with bags, batteries, and chargers, your eye is drawn to this badge which highlights this product bundle.
Made in the USA (plus Add to See Price in Cart)
This badge draws your attention to American-made products, like this Dewalt drill. An additional line of text - Add to Cart to See Price - is designed to hopefully move you another step closer to a purchase. Without adding this drill to your cart, you won’t know the price.
Product badges make shopping easier for your customers and improve your site’s conversion rates. They are an efficient, effective way to highlight products in your e-commerce store. Also, badges:
- Make it easier for your customers to locate the products they want.
- Let shoppers do a quick review of your products.
- Shorten the shopping process by helping customers make faster decisions.
Hopefully, now you’re convinced that product badges will benefit your e-commerce site in every way.