Best Shopify Apps to Increase Conversions in 2024
With so much competition out there, it can be tough just convincing shoppers to visit your store.
But persuading them to actually buy something is a whole other issue.
Per Adobe, the average e-commerce conversion rate is 3.65% — meaning fewer than four in every 100 consumers take a desired action (like signing up for a newsletter or purchasing a product) when visiting an online store.
Not great, right?
Still, it’s not all bad news, because there are literally hundreds of Shopify apps designed to boost your store’s conversion rate. To help you choose, we’ve rounded up the top 16 free, freemium, and paid Shopify apps to increase conversions, including categories like:
- Product badges
- Site search
- Page speed optimization
Let’s get into it…
16 Best Shopify Apps To Increase Conversions: Comparison Table
| App | What Does It Do? | Price | App Store Rating |
| Booster | Page speed optimization | Free | 4.7/5 |
| Shopify Search & Discovery | Site search and product recommendations | Free | 4.6/5 |
| SEOAnt – Trust Badges & Icons | Trust badges | Free | 4.9/5 |
| Shopify Inbox | Live chat and chat automation | Free | 4.8/5 |
| BUCKS | Currency conversion | Free | 4.9/5 |
| Qikify | Popups and social proof | $0 – $19.99/month | 4.9/5 |
| Judge.me | Product reviews | $0 – $15/month | 5/5 |
| TinyIMG | Page speed and image optimization | $0 – $24/month, or $96/year | 5/5 |
| ReelUp | Shoppable videos | $0 – $399/month | 5/5 |
| Lucky Orange | Heat-mapping | $0 – $79/month | 4.7/5 |
| Flair | Product badges | $29 – $99/month | 5/5 |
| Visually | A/B testing and CRO | $19 – $199/month | 4.9/5 |
| Rebuy | Personalized product recommendations | $99 – $749/month | 4.9/5 |
| Personizely | Website personalization and popups | $39 – $99/month | 4.9/5 |
| Presidio | Quiz-based product recommendations | $19 – $249+/month | 4.9/5 |
| Smart Product Filter & Search | Product filtering and site search | $19 – $69/month | 4.9/5 |
Free Apps
Booster
What Is It?
E-commerce sites that load in one second see 2.5X higher conversion rates than those that load in five seconds. That’s why you need Booster — a Shopify app for optimizing your page load speeds.
Key Features
- Boost your second page load speed by up to 3X using browser preloading technology.
- Speed up your site in less than a minute thanks to the app’s no-code installation process and one-click setup.
- Improve page load speeds on mobile — even on older devices and slower connections.
Pricing
Free!
What Do Users Say?
“Already seeing positive results and the app has just been installed! Would recommend this app to everyone!”
— Black Label Society, Shopify merchant
Shopify Search & Discovery
What Is It?
Search & Discovery is Shopify’s in-house site search app. It helps shoppers find the right products, making them more likely to buy.
Key Features
- Create custom synonym groups to return more relevant site search results (e.g. “white sneakers” and “white tennis shoes”).
- “Boost” specific products so they show up higher in relevant search results.
- Add complementary and related items to product pages to boost upsells and cross-sells.
- Access insights on how shoppers browse and search across your store.
Pricing
Free!
What Do Users Say?
“Helpful, easy to navigate, and makes the customer search and discovery game easier.”
— Karavan Clothing, Shopify merchant
SEOAnt ‑ Trust Badges & Icons
What Is It?
Despite its name, SEOAnt isn’t an SEO app. Rather, it enables one-click creation of trust badges and icons, helping you increase conversions by making your store look more credible.
Key Features
- Choose from 150+ popular trust badges, including payment badges and security icons.
- Preview badges on desktop and mobile before adding to your live store.
- Customize badge positioning, style, and size to best match your store and branding.
- Create badges that display differently on desktop and mobile devices.
Pricing
Free!
What Do Users Say?
“Very good badges and many options to customize. Definitely recommend.”
— Pure Icon, Shopify merchant
Pro tip: Learn more in How To Add Trust Badges To Shopify Easily.
Shopify Inbox
What Is it?
When shoppers can’t find the information they’re searching for, they’re highly unlikely to buy. Be there to resolve their queries and close the deal using an on-site messaging app like Shopify Inbox.
Key Features
- Access live customer information — like items in their shopping cart, products viewed, and post orders — while you chat.
- Recommend products and share discount codes without leaving the chat window.
- Automate your on-site chat experience by creating instant greetings, contact forms, and FAQ sequences.
- Chat with customers visiting your store or browsing through the Shop app.
- View analytics data on automated chat conversations in your Shopify admin.
Pricing
Free!
What Do Users Say?
“Shopify's chat support has significantly enhanced our ability to communicate directly with our clients. This feature not only streamlines our customer service interactions but also helps in building trust and fostering stronger relationships with our customers.”
— SVAB, Shopify merchant
BUCKS
What Is It?
International customers expect to shop in their own currency, with research revealing that stores offering local currencies see 12% higher sales. Enter BUCKS, a free app that converts currencies based on a shopper’s location.
Key Features
- Instantly convert prices to 160+ currencies based on geolocation data.
- Offer up-to-the-minute exchange rates on conversions.
- Allow shoppers to purchase in their local currency.
- Customize the currency conversion widget to match your store’s branding.
Pricing
Free!
What Do Users Say?
“It’s incredibly easy to use and has been a huge help with currency conversion. The interface is sleek and user-friendly, and it provides accurate and up-to-date exchange rates.”
— Caravan Mart, Shopify merchant
Learn How to Double (2X) Your Shopify Sales with Product Labels
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Boost sales by highlighting key features with product badges
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Increase conversions by promoting scarcity, urgency and social proof
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Sell more with targeted promotions to increase average order sizes
Freemium Apps
Qikify
What Is it?
Qikify is a sales popup app designed to boost conversions through social proof and urgency and scarcity-related messaging.
Key Features
- Encourage shoppers to take action using recent purchase popups, sales popups, and visitor counters.
- Boost retention and decrease bounce rate with exit-intent popups.
- Track popup impressions, engagements, and conversions via your Shopify admin.
- Create responsive popups to boost conversion rates on mobile devices.
- Manage all popup campaigns from a single dashboard.
Pricing
Qikify is totally free for up to 500 visitors and ~5,000 impressions a month. Upgrade to a paid plan (from $6.99 – $19.99 per month, based on your Shopify plan) for unlimited visitors and impressions.
What Do Users Say?
“Fantastic product, integrates seamlessly, lots of features. Free plan is generous, and there are affordable upgrades after that.”
— Read To Me, Shopify merchant
Pro tip: Find out more in What is Social Proof and How to Incorporate It Into Your E-Commerce Store.
Judge.me
What Is It?
Did you know 45% of shoppers won’t buy a product with no available reviews? Judge.me can help, offering tools to collect customer reviews and display them across your store.
Key Features
- Send automated review request emails after customers receive their orders.
- Boost engagement with review content by requesting photo and video reviews.
- Increase conversion rates on key pages by adding star ratings, product reviews, trust badges, and review carousels.
- Display star ratings on Google and Meta.
- Import existing reviews from other platforms, including Loox and Yotpo.
Pricing
Send unlimited review requests with Judge.me’s free plan, or upgrade to the paid plan ($15 per month) to unlock premium tools, integrations, and widgets.
What Do Users Say?
“This app has worked so well for our store. We find it offers so many features for a reasonable price.”
— Glitter Planet, Shopify merchant
Pro tip: Learn more in Building Trust and Credibility: How to Effectively Use Shopify Customer Reviews.
TinyIMG
What Is It?
TinyIMG offers a whole suite of SEO tools, covering everything from page speed and image optimization to AI-generated meta descriptions and 301 redirects.
Key Features
- Use one-click image compression and resizing to boost page speeds and increase your conversion rate.
- Automatically optimize site speed using lazy load.
- Improve your SEO performance with broken link detection and 301/404 redirects.
- Generate AI-written meta descriptions and image alt text to boost click-throughs from search engines.
Pricing
TinyIMG is free for up to 50 image optimizations per month. Or access higher usage limits and premium features by upgrading to a paid plan ($14 – $24 per month, or $96 per year).
What Do Users Say?
“It's a set it and forget it app. My team doesn't have to worry about product images while uploading; they get sorted automatically.”
— Omega Walk, Shopify merchant
ReelUp
What Is It?
ReelUp allows Shopify merchants to import content from Instagram and TikTok and convert it into shoppable videos (with zero impact on the speed of your site).
Key Features
- Import any video from Instagram and TikTok and make it shoppable — including your existing user-generated content.
- Display shoppable videos in various formats, including carousels and Instagram Stories-style videos.
- Natively embed videos in autoplay mode across all devices.
- Tag multiple products in each video.
- Track video performance across metrics like impressions, clicks, and revenue.
Pricing
ReelUp’s forever-free plan includes up to 100 monthly video views and ~500 monthly clicks. Access higher usage limits by upgrading to a paid plan, ranging from $39.99 – $399 per month.
What Do Users Say?
“Easy-to-use interface and smooth performance without bugs all make this an exceptional app! We tried many others, but none of them are as good or as smooth as ReelUp.”
— Shouf, Shopify merchant
Lucky Orange
What Is it?
Lucky Orange is a heat-mapping app that offers visual insights into how shoppers behave on your store — including product browsing, cart abandonments, and the checkout process.
Key Features
- View session recordings and live user journeys to understand the reasons behind cart abandonments.
- Find out where shoppers tend to drop out of the path to purchase using pre-built conversion funnels.
- Use heatmaps to discover which areas of your site customers interact with (and which parts they ignore).
- Learn what users actually think of your store by creating customer surveys.
- Use checkout analytics to see how people behave on your key conversion-driving pages.
Pricing
Free for up to 100 sessions per month, with 30 days of data storage. Paid plans range from $19 – $79 per month and include more monthly sessions, while the two most expensive plans also offer 60-day data storage periods.
What Do Users Say?
“It's helped us spot little issues we never noticed before, and fixing them has boosted our conversions.”
— Mizizi, Shopify merchant
Paid Apps
Flair
What Is it?
The easier it is for shoppers to find your best products and promotions, the higher your conversion rate will be. Flair can help, making it easy to add automated product badges and labels to highlight top-sellers and attractive deals.
Key Features
- Create automated promotions based on pre-set rules like availability, price, and savings.
- Drive conversions through urgency and scarcity by adding countdown timers to key pages.
- Build 20+ promotion types, including discount codes, BOGO, and fixed pricing.
- Works with all Shopify themes (as well as Shopify Markets and Shopify B2B wholesale).
- Customize product badge color scheme, size, and appearance to best fit your branding.
Pricing
Flair offers three paid plans, ranging from $29 – $99 per month. All include a 14-day free trial.
What Do Users Say?
“Highly recommend! The app helps with social proof, scarcity, promotions, and helps you position new products. Everything is customizable and easy to navigate.”
— Lindas Dekor, Shopify merchant
Visually
What Is It?
Visually is a no-code conversion rate optimization app incorporating A/B testing, personalization, product recommendations/upsells, and more.
Key Features
- Build full-funnel A/B tests in minutes with zero coding skills using the smart visual editor.
- Choose which audiences to target with individual tests.
- Boost conversions with automated personalization, such as displaying “Buy again” CTAs to returning customers.
- Offer AI-powered product recommendations at any stage of the customer’s journey.
Pricing
Visually is free for dev stores. Assuming your store is already live, it costs $19 – $199 per month, with higher-priced plans including larger monthly order limits. All paid plans include a 14-day free trial.
What Do Users Say?
“Visually has changed the game for us with A/B testing and targeting specific customer groups and demographics with different content.”
— Veynd, Shopify merchant
Rebuy
What Is It?
In a world where 61% of consumers expect brands to tailor experiences based on their preferences, personalization is a key tool in boosting conversions. Rebuy can help by enabling store owners to provide personalized product recommendations and search results.
Key Features
- Deliver AI-powered recommendations and search results based on the shopper’s preferences.
- Showcase your best-sellers with product recommendation popups.
- Boost your conversion rate by offering accelerated checkout capabilities.
- Add star ratings to in-cart product ratings to increase your average order value.
- A/B-test personalization features (like popups and in-cart recommendations) to understand what plays best with your audience.
Pricing
Rebuy offers four paid plans, ranging in price from $99 – $749 per month. All include a 21-day free trial.
What Do Users Say?
“If you're already making money, this will definitely make you more.”
— Maud’s Coffee & Tea, Shopify merchant
Personizely
What Is It?
Personizely offers a whole suite of tools for increasing customer engagement and conversions, including popups, website personalization, and A/B testing.
Key Features
- Reduce cart abandonments with exit-intent popups.
- Create high-converting popups fast based on 100+ templates.
- Build personalized user journeys based on customer segments like geolocation and device type.
- Offer personalized cross-sells and upsells to increase your average order value.
- Run A/B tests to identify your top-performing offers and popups.
Pricing
Personizely is free to install for demo stores. Paid plans range from $39 – $99 per month and include a 14-day free trial.
What Do Users Say?
“There's a lot you can do with this app once you start exploring all its functionalities — great for collecting customer data and feedback.”
— Coastwood Furniture, Shopify merchant
Presidio
What Is It?
Presidio lets Shopify merchants offer personalized product recommendations based on personalized quizzes. That way, customers are effectively telling you exactly what they want to buy — making it easier to close the deal.
Key Features
- Build attractive custom quizzes and results pages with zero coding skills.
- Get started fast using 20+ professionally designed templates or create your own quizzes from scratch.
- Use multiple logic options to deliver highly targeted product recommendations.
- Display post-quiz recommendations across your store to engage and convert shoppers.
- Share quiz results on your website and via email.
Pricing
Presidio plans range from $19 – $249 per month. It offers a seven-day free trial and unlimited free testing for development stores.
What Do Users Say?
“Very good app. Our engagement rate has gone through the roof. Highly recommended.”
— Kam Knife US, Shopify merchant
Smart Product Filter & Search
What Is It?
You can probably guess what Smart Product Filter & Search does (great name!). It’s all about helping shoppers track down exactly the right product for their needs, which can have a big impact on your conversion rate.
Key Features
- Let customers instantly filter products by price, size, color, tag, vendor, brand, and more.
- Provide automated suggestions, search redirects, and synonym-based recommendations in site search results.
- Enhance product visibility by displaying variants as separate items on collection pages.
- Identify top site search queries and frequently filtered options using analytics data.
Pricing
Smart Product Filter & Search is free for development stores. Paid plans cost from $19 – $69 per month and include a 14-day free trial.
What Do Users Say?
“Love this app and it is an essential part of our website. Not only for filtering and searching but also great at showing variant images in products in the collection pages.”
— BaseNZ, Shopify merchant
FAQs
What is a good conversion rate for Shopify?
Pro tip: For ways to improve your conversion rates, check out our in-depth guide: How to Increase Conversion Rates on Shopify.
The average conversion rate for Shopify stores is 1.75%, rising to 1.85% for “larger” stores, according to Littledata. A conversion rate of 2.8% would put you in the top quartile of stores, while the highest conversion rate identified by Littledata is 8%.
Which apps help increase conversion rates on Shopify?
Pro tip: For more app recommendations, check out the best Shopify apps to increase sales.
Based on review scores from Shopify merchants, the best Shopify apps for increasing conversion rates are:
- Flair, for highlighting your best products and promotions with product badges
- Judge.me, for capturing and showcasing customer reviews
- TinyIMG, for optimizing images and page load speeds
- ReelUp, for adding shoppable Instagram and TikTok videos on your store
- Smart Product Filter & Search, for product filtering and site search optimization
Grow Your Shopify Sales by over 175% with Flair
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Increase sales using product badges and sales banners
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Maximize conversions with scarcity, urgency and countdown timers
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Automate promotions with targeted rules and scheduling
