Best Shopify Apps for Digital Product Sales in 2024
Most Shopify stores sell physical products — apparel, candles, fancy dress outfits for dogs, that kinda thing.
But there’s a huge (and growing) market out there for digital products like:
- Online courses
- E-books
- Online training
- Music
- Digital art
Indeed, by 2030, the global market for e-learning — encompassing some of the biggest digital product categories — is expected to be worth almost $850 billion 🤯
Whether you’re already selling digital products on Shopify or planning to start your own store, you’re in the right place, because we’ve sifted through the 8,000+ apps in Shopify’s App Store to bring you the 15 best apps for digital products.
Read on for recommendations covering free, freemium, and paid apps across multiple use cases, including product bundling, online course sales, product badges, and more…
15 Best Shopify Apps for Digital Products: Comparison Table
| App | What Does It Do? | Price | App Store Rating |
| Digitally | Digital product sales | Free | 4.5/5 |
| Shopify Email | Email marketing | Free | 4.5/5 |
| Shopify Inbox | Live chat and chatbots | Free | 4.8/5 |
| Shopify Bundles | Product bundling | Free | 3.9/5 |
| BUCKS | Currency conversion | Free | 4.9/5 |
| Courses Plus | Online course creation and sales | $0 – $199.99/month | 4.8/5 |
| Sky Pilot | Digital product streaming and sales | $0 – $49/month | 5/5 |
| EDP | Digital product sales | $0 – $44.99/month | 5/5 |
| Judge.me | Product reviews | $0 – $15/month | 5/5 |
| Shop Quiz | Interactive product recommendations | $0 – $99/month | 4.9/5 |
| Flair | Product badges | $29 – $99/month | 5/5 |
| SendOwl | Digital product sales | $18 – $89/month | 4.5/5 |
| DPL | Product keys and codes | $15 – $44/month | 4.8/5 |
| Loox | Reviews and referrals | $9.99 – $299.99/month | 4.9/5 |
| Shogun | Landing page creation and optimization | $39 – $499/month | 4.7/5 |
Free Apps
Digitally
What Is It?
Digitally makes it easy for Shopify merchants to sell digital items, downloadable files, and/or license keys, enabling the sale of products like audio files, courses, e-books, and digital art.
Key Features
- Upload up to 10 files to each digital product or variant in your store.
- Automate product delivery via download buttons and emails, allowing customers to access their products immediately after purchase.
- Personalize order confirmation emails to enhance the shopping experience and boost loyalty.
Pricing
Free!
What Do Users Say?
“This is perfect for simple instant downloads. It's incredibly easy to use for both the store and the customer. It works so smoothly, and bonus, it's free. You cannot beat that!”
— Bright Swan, Shopify merchant
Shopify Email
What Is It?
As you can probably guess, Shopify Email is an easy to use (and extremely affordable) email marketing platform built by Shopify’s in-house team. Use its simple automations to send newsletters, drip campaigns, abandoned cart emails, and more.
Key Features
- Speed up the email creation process with AI-generated subject lines and body copy.
- Reach customers at the right time using AI-optimized send times.
- Get started fast using Shopify’s library of templates — including restock emails, holiday promos, product recommendations, and more.
- Create attractive emails with zero coding using the intuitive drag-and-drop builder.
- Track key email marketing metrics like click-through rates, products added to cart, and purchases.
Pricing
Free for up to 10,000 emails per month. For higher send volumes, pricing starts at $1 per 1,000 emails.
What Do Users Say?
“Easy to use app that simplifies the process of adding links to products and voucher codes. The seamless integration makes it a breeze to put functional emails together for your Shopify subscriber list.”
— Friendly Soap, Shopify merchant
Shopify Inbox
What Is It?
Shopify Inbox is a messaging tool that lets you answer customer queries while they browse your site — a key step in helping shoppers choose the right product. Which, in turn, can drive conversions, loyalty, and repeat purchases.
Key Features
- Respond to queries instantly via automated greetings, contact captures, and FAQ sequences.
- Help customers fast using AI-powered answers and suggested replies.
- Access customer profiles and cart details during live chat conversations.
- Share product recommendations, images, and discounts within the chat window.
- View automated chat metrics through your Shopify admin.
Pricing
Free!
What Do Users Say?
“A great way to touch base with customers who have a question before checkout, while they are still in the process.”
— Crafted Decor, Shopify merchant
Shopify Bundles
What Is It?
Shopify Bundles is a product bundling app, allowing digital product sellers to increase their average order value (AOV) by selling multiple items together — such as a series of related e-books or courses.
Key Features
- Create fixed product bundles and multipacks from within your Shopify admin (with no coding required).
- Add images, variants, and product options to bundle pages to customize the shopping experience.
- Let customers choose variants of products within a bundle.
Pricing
Free!
What Do Users Say?
“One of the standout features of the Shopify Bundles app is its user-friendly interface. Even for those new to Shopify or e-commerce in general, navigating and setting up bundles is a breeze.”
— Sole Mates, Shopify merchant
Pro tip: Learn more about increasing your AOV in How To Upsell on Shopify: 14 Tips to Maximize Sales.
BUCKS
What Is It?
BUCKS is an automatic currency converter app that helps merchants expand into international markets — perfect for digital product stores that don’t have to worry about international product shipping and returns.
Key Features
- Automatically convert prices to 160+ currencies using up-to-date exchange rates based on your customer's geolocation.
- Allow customers to check out in their local currency.
- Customize the currency converter to align with your store’s branding.
Pricing
Free!
What Do Users Say?
“BUCKS has been an absolute game-changer for my Shopify store! As an international business, I needed a seamless way to display prices in multiple currencies for customers around the world. BUCKS made it so easy to automatically convert prices based on my customers' locations.”
— Novara, Shopify merchant
Learn How to Double (2X) Your Shopify Sales with Product Labels
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Boost sales by highlighting key features with product badges
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Increase conversions by promoting scarcity, urgency and social proof
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Sell more with targeted promotions to increase average order sizes
Freemium Apps
Courses Plus
What Is It?
Courses Plus is an all-in-one app for creating and selling digital products and downloads incorporating a range of content types, including videos, quizzes, and Zoom meetings.
Key Features
- Create online course content incorporating videos, images, quizzes, text assets, and Zoom meetings.
- Sell course content in product bundles to increase average order value.
- Generate recurring revenue by selling subscription-based memberships.
- Create PDF certificates for students who complete your courses.
Pricing
Courses Plus is free for up to five lessons per store. For higher product allowances and premium features like progress tracking and drip content, upgrade to a paid plan from $29.99 – $199.99 per month.
What Do Users Say?
“This app has a very nice and intuitive layout; courses are easy to create and also easy for the students to follow. It also has a very responsive and helpful customer service staff.”
— The Scarlet Sorceress, Shopify merchant
Sky Pilot
What Is It?
Sky Pilot is essentially a premium version of the Digitally app, allowing users to sell a variety of digital products — from e-books and PDFs to music and videos.
Key Features
- Allow customers to instantly download digital products or stream music and video content.
- Secure your digital products using login details, IP alerts, limited downloads, PDF stamping, and more.
- Create a recurring revenue stream through subscription-based sales.
- Design digital downloads that match your store’s branding across email and store-based delivery.
- Sell audio files, courses, digital art, e-books, games, PDFs, software, videos, and custom content.
Pricing
Sky Pilot has a free-for-life plan including up to 100 MB of file storage and 2 GB of monthly bandwidth. Paid plans range from $9 – $49 per month and include higher storage/bandwidth amounts and various premium features.
What Do Users Say?
“It's very simple to use, with no complicated steps. It's also very fast to download the digital products. I am very satisfied.”
— Wonderland Select, Shopify merchant
EDP
What Is It?
EDP stands for “easy digital products”. Use it to sell digital downloads, files, digital products, and license keys in just a few clicks.
Key Features
- Automatically attach files to products and variants.
- Design attractive emails incorporating your digital products to send to customers post-purchase.
- Customize download buttons to match your store’s branding.
- Use advanced license key features, PDF stamping, download limits, and more to protect your digital products.
- Upload up to 10 digital files per product or variant.
Pricing
EDP is free for up to 30 digital orders per month and three different products. Paid plans range from $14.99 – $44.99 per month, including unlimited products and up to 100 sales per month. Additional sales carry an extra charge of $0.15 per order.
What Do Users Say?
“Works smoothly, easy to use and well-priced. Has download links/buttons in all the right places for great UX. This app was usable for me pretty much out-of-the-box.”
— Hogar Records, Shopify merchant
Judge.me
What Is It?
Judge.me is an app for collecting and sharing customer reviews and star ratings on your store, helping you build trust through social proof and user-generated content.
Key Features
- Automatically send review request emails to customers post-purchase.
- Customize review request emails to align with your store’s color and theme.
- Remove friction for users by embedding review forms in emails.
- Request video reviews to boost engagement and trust in your course content.
- Add review content to storefront widgets, Google Shopping results, and rich snippets.
Pricing
Judge.me has a forever-free plan including unlimited review requests. Upgrade to the paid plan for $15 per month to remove the Judge.me branding and access various premium features.
What Do Users Say?
“Judge.me is such a great plugin. I trialled a few others on the market and this by far has the best support, the best features, and is competitive with pricing. I like that it automatically connects to Google merchant and that once it's set-up, you can forget about it and it just does its thing!”
— The Bod Society, Shopify merchant
Pro tip: Discover more about leveraging social proof in Building Trust and Credibility: How To Effectively Use Shopify Customer Reviews.
Shop Quiz
What Is It?
Shop Quiz is an interactive quiz creation app, allowing you to steer customers toward relevant digital products based on their responses — perfect for collecting zero-party data, segmenting leads, and boosting sales.
Key Features
- Create video quizzes to guide shoppers through the path to purchase, just like a real-life sales assistant.
- Offer personalized product recommendations based on quiz responses.
- Use quiz data to segment and tag customers for personalized marketing.
- Automatically send leads to your CRM and/or email marketing platform.
- Customize quizzes to match your store branding by editing images, fonts, layouts, and even full custom CSS.
Pricing
Shop Quiz is totally free for up to 100 responses per month. Standard paid plans range from $39 – $99 per month and include up to 1,000 monthly responses (or contact the developer for higher volumes at discounted rates).
What Do Users Say?
“Finally a quiz app that’s easy to use and install and priced fairly! I’ve had a really hard time finding a good quiz app and this surpassed all the requirements! Love it!”
— Powder Baby Dry Shampoo, Shopify merchant
Paid Apps
Flair
Flair makes it easy to create automated product badges, labels, banners, and promotions, helping you point shoppers toward best-selling products, highlight special offers, and drive scarcity and urgency.
Key Features
- Use product badges, labels, stickers, banners, and countdown timers to signpost your best products and promos.
- Build automated promotions based on preset rules and roll them out across your store.
- Set up 20+ discount types — including tiered pricing, percentage discounts, and bulk discounts.
- Edit text size and style, colors, layouts, and more to match your store’s branding.
- Works with all Shopify themes.
Pricing
Flair pricing ranges from $29 – $99 per month. All plans include a 14-day free trial.
What Do Users Say?
“So simple to use, yet powerful app! We use the tag option to flag best sellers, callouts for sale items and to showcase new launches. All automated and works perfectly. Highly recommend.”
— Pink Pewter, Shopify merchant
SendOwl
What Is It?
SendOwl allows Shopify merchants to sell and distribute digital products, keys, PDFs, music, and more.
Key Features
- Automatically send a secure product link to customers once they’ve completed the checkout process.
- Deliver products securely using PDF stamping, time-limited download links, and other security features.
- Customize digital product pages with cover images, descriptions, summary points, and more.
- Access reports on delivery data, order information, sales income, and more.
Pricing
SendOwl plans range from $18 – $89 per month and include a seven-day free trial.
What Do Users Say?
“I love SendOwl because of its ease of use. You need no technical background to set it up. It also allows us to import thousands of license keys at once and automatically delivers our downloads and licenses.”
Thunderbolt Streaming Media, Shopify merchant
DPL
What Is It?
DPL is a product code, key, and licensing app developed by an ex-software license and game key seller. It was created with online courses, games, and software sales in mind.
Key Features
- Add product keys to your store inventory by copy-pasting or importing from CSV.
- Anti-fraud features stop codes being sent if an order is identified as risky.
- Share codes via personalized emails and SMS messages.
- Connect your own SMTP to send emails from your own domain.
Pricing
DPL costs $15 – $44 per month and includes a 14-day free trial.
What Do Users Say?
“Well worth the monthly subscription. Love that they have SMTP settings so the emails come directly from our company to the buyer with their code assigned and embedded.”
— BlindSpots, Shopify merchant
Loox
What Is It?
Loox is a social proof app with features for generating customer reviews and referrals, helping you build trust in your course content and boost sales.
Key Features
- Drive sales using incentivized post-purchase and post-review referrals.
- Design automated product review emails incorporating review capture forms.
- Share your best customer reviews via customizable on-site widgets (without slowing down your store).
- Choose from a range of review widgets, including badges, carousels, and popups.
- Offer customers a discount on their next purchase in return for adding a photo or video to their review.
Pricing
Loox pricing ranges from $9.99 – $299.99 per month. Loox Referrals is available as a $5 per month bolt-on to the entry-level and mid-tier plans, and is included as standard with the top-tier Unlimited plan. All options include a free trial.
What Do Users Say?
“This app not only encourages customers to leave a review, but to also come back and purchase again. I also appreciate how user-friendly this app is.”
— The Playful Kitten Boutique, Shopify merchant
Pro tip: Learn more about social proof in What is Social Proof and How to Incorporate It Into Your E-Commerce Store.
Shogun
What Is It?
Shogun is a visual page builder for creating high-converting product and landing pages (plus various other page types, including blog posts and homepages).
Key Features
- Speed up the design process using Shogun’s library of page templates.
- Alternatively, create pages from scratch using elements like sliders, videos, product tabs, and countdown timers.
- Use Shogun’s built-in A/B testing tools to optimize your pages.
- Create dynamic pages to serve shoppers with hyper-personalized content based on segmentation.
- Make universal changes to templated pages using the theme sections editor.
Pricing
Shogun costs $39 – $499 per month, including a 10-day free trial.
What Do Users Say?
“I have been using Shogun for years and it's a great platform to create great pages — even if you don't have a lot of website design experience.”
— Humps Optics, Shopify merchant
Pro tip: Learn everything you need to know about optimizing product pages in Maximize Conversions: Optimize Your Shopify Product Pages.
FAQs
Can I sell digital products on Shopify?
Yes! Shopify allows merchants to sell a wide range of digital products, including digital art, video, audio clips, and NFTs.
How do I automatically fulfill digital orders on Shopify?
To automatically fulfill digital orders, you need to install a dedicated digital product sales and fulfillment app. Shopify offers its own free app, Digital Downloads — but it’s poorly reviewed, with a current score of 2.8/5. Higher-rated alternatives include:
What is the best app for digital downloads on Shopify?
You require a dedicated automatic fulfillment app to sell digital downloads on Shopify — all the options in the previous section will do the job.
After that, you need a way to promote your digital products. The best option is our Flair app, which lets you:
- Highlight your best products and promotions using product badges, labels, stickers, banners, and countdown timers
- Create automated promotions at scale based on preset rules (like price and product type)
- Set up 20+ discount types, including percentage discounts, bulk discounts, and tiered pricing
Pro tip: For more app recommendations, check out our roundup of the Best Shopify Apps To Increase Sales.
Grow Your Shopify Sales by over 175% with Flair
-
Increase sales using product badges and sales banners
-
Maximize conversions with scarcity, urgency and countdown timers
-
Automate promotions with targeted rules and scheduling
