So you have a popular product in your Shopify store. It’s so popular, in fact, that it sells out of stock.
So what should you do? Should you immediately remove it from your Shopify store?
Not so fast.
You see, even though an out of stock Shopify product will not result in an immediate sale, they can still provide some value.
You shouldn’t necessarily just remove or hide out of stock products in your Shopify store.
In today’s post, I’d like to discuss why you should continue to promote your out of stock Shopify products.
Promoting your out of stock Shopify products may seem counterintuitive at first glance.
Why should you promote products that can’t be purchased?
This is a great question and one that has many answers.
To name a few, promoting your out of stock Shopify products can help you:
You can determine future product demand by promoting your out of stock products.
How is this possible?
You can use your customer’s interest in out of stock products as an indicator of future demand for the product.
Customers can subscribe to be notified when your out of stock products become available.
These subscriptions can then be used to determine which products are the most popular so you can re-stock them based on demand.
Not everyone who subscribes to be notified will end up buying. But this is still a useful metric to help you determine future purchasing decisions for your shop.
You can also make your out of stock products sell even faster when they are back in stock.
When you get your product back in stock, you can send out notifications to the list of customers that expressed interest in this product. This should provide a nice immediate boost in sales once the product becomes available.
You should also find these campaigns have a much higher conversion rate due to the fact that the customers opted in directly to each product.
The end result should be your out of stock products sell even faster when more stock is available.
Out of stock products have another great thing going for them.
What is it?
Well, out of stock products are basically a representation of social proof.
You see, out of stock products are like a beacon that says “I was so popular that everyone bought me up”.
When customers see products routinely going out of stock in your shop this can indicate your store is a popular place with lots of customers and sales occurring.
Promoting your out of stock products has many benefits. However, there are times when you may want to avoid promoting your out of stock products.
For instance, you should be selective on where in your store you promote your out of stock products. Your out of stock products should not compete with other products in your shop for attention.
If your out of stock products are being shown front and center, they may be stealing some prime real-estate within your shop can could be costing you sales. You should consider hiding out of stock products from Shopify collections and search results, or at least listing them after in stock products.
Another good reason you should avoid promoting out of stock products is if you have no plans to re-stock them. If the product will never be in stock again, it may be better for you to sunset that product altogether.
As you can see, promoting your out of stock products in your Shopify store can provide many benefits. To recap, we discussed:
If you are not promoting your out of stock products, you may want to consider giving it a shot.