Why you should be promoting your in stock Shopify products
These days many online stores do not actually carry any stock for items they sell. With the rise in popularity of drop shipping, many merchants simply forward orders for items to third-party vendors for fulfillment.
If your store carries items in stock, this can actually be considered a marketable feature. In stock items are much more desirable for customers and can help you convert more sales.
In today’s post, I’d like to discuss why you should be promoting your in stock Shopify products.
- In stock means faster shipping times
- In stock as a quality and trust indicator
- In stock can mean a better customer experience
- Ideas for promoting in stock products
In stock means faster shipping times
In stock products will typically be able to ship much faster to the customer since you have them on hand. If you had to send the order to a third party for fulfillment, this could take much longer for them to process. This is especially true if the product is being created or printed on demand.
As one Flair customer Sean wrote in to say:
The items we sell are not in stock on most sites so our selling point is that they are in stock and can ship next day
Letting your customers know a product
Ships Today or is
In Stock can help secure more sales. Customers that care about how long it takes to receive your items will definitely take notice.
In stock as a quality and trust indicator
Have you ever purchased a product from a third-party such as on the Amazon marketplace or eBay?
If you have, it is only a matter of time before you end up getting something that doesn’t match the picture or packaging.
In stock products can benefit from the fact that the customer knows you have the product in hand. This means they are more likely to get what they are paying for with less surprises since they are getting it directly from you.
In stock can mean a better customer experience
When a customer buys products that you have in stock, this means you can control the entire customer experience from start to finish.
Since you have the product in your hands, you are able to inspect it to make sure it is of sufficient quality before sending it out to the customer.
Likewise, if a customer has an issue with your product or wants an exchange, they only have to deal with you and not a third party.
This allows you to control the customer experience to ensure they are satisfied.
Ideas for promoting in stock products
One of the easiest ways to promote your in stock products is to use something like a product badge or label to highlight this detail.
You can use a badge such as
In Stock to make it clear the item is available. You can also promote the average time to ship the item to highlight this feature more directly such as
In addition to product badges, you may also want to consider promoting the quality, trust and customer experience features your products have over competitors. For example, you can write up some personal stories or a behind the scenes look at how the process works within your shop. This will help make your shop stand apart from the crowd of drop ship merchants that may never even see these products directly.
In today’s post we discussed why you should be promoting your in stock Shopify products to lead to more sales.
In stock products have a few key benefits over products that have to be sent to a third-party such as a drop shipper.
- In stock products typically ship much faster since the product is on hand.
- The level of quality and therefore trust for in stock products is much higher.
- Customers will receive a better and more consistent experience since you can control the process from start to finish.
If your store sells items that you keep in stock, you should promote this as a feature to help you convert more sales.