First you’ll need to determine a few things before we get started:
Use the Shopify Customer Report to find your best customers (e.g., spent $100+).
Add a customer tag such as "VIP" to these customers so we can work with them as a group.
Now we need to save our VIP customers to a named customer filter so we can create a [Shopify discount code](/guides/discounting-shopify-products/) just for them.
Modify the Customer Report to show the customers tagged with 'VIP', and then click the 'Save Filters' button and save this as a 'VIP Group'.
To implement this sale in Shopify, you can use a Discount Code or Script Editor discount.
Use the details from Step 1 to create the VIP Shopify discount.
In this example, we'll create a 30% OFF discount code for customers in the VIP Group.
Specify the discount code:
Choose Percentage for the discount type:
Set the discount value to 30%:
Limited this discount to customers in the 'VIP Group' we created in Step 2:
Welcome your best customers to your sale with a custom sale banner on your store.
Only customers with the 'VIP' tag should see this banner since this is an exclusive sale.
Highlight the items on sale using a badge such as ‘VIP SALE’ like so: