Run a VIP Customer Sale

First you’ll need to determine a few things before we get started:

• Which customers can participate in the sale? Consider choosing customers based on how many orders they've made, or the amount they've spent on your products.
• Which products are a part of the sale? You could run this offer store-wide, or you could limit your sale to a set of products or collections.
• What are the terms of the sale? You can offer a percent discount such as ‘Spend $75 Get 20% OFF’. Or you can offer a fixed amount such as ‘Spend $75 Get $15 OFF’.
• When should the sale start and end?

Use the Shopify Customer Report to find your best customers (e.g., spent $100+).

Add a customer tag such as "VIP" to these customers so we can work with them as a group.

Now we need to save our VIP customers to a named customer filter so we can create a [Shopify discount code](/guides/discounting-shopify-products/) just for them.

Modify the Customer Report to show the customers tagged with 'VIP', and then click the 'Save Filters' button and save this as a 'VIP Group'.

To implement this sale in Shopify, you can use a Discount Code or Script Editor discount.

Use the details from Step 1 to create the VIP Shopify discount.

In this example, we'll create a 30% OFF discount code for customers in the VIP Group.

Specify the discount code:

Choose Percentage for the discount type:

Set the discount value to 30%:

Limited this discount to customers in the 'VIP Group' we created in Step 2:

Welcome your best customers to your sale with a custom sale banner on your store.

Only customers with the 'VIP' tag should see this banner since this is an exclusive sale.

Highlight the items on sale using a product badge such as ‘VIP SALE’ like so: