Use Limited Time Offers

1 min read
updated Oct 07 2021
The most popular discount tactic in the business — the limited time offer. From ready made couture to your local grocery store, limited time offers work everywhere because they drive urgency and shoppers don’t want to miss out on a good deal.
Best For
  • Increase conversions
  • Increase sales
Let's do it

1. Document the details

First you’ll need to determine a few things before we get started:

  • Which products are a part of the sale? You could run a store-wide sale or limit your sale to a specific set of products or collections.
  • What are the terms of the sale? For example, ’20% OFF’.
  • When does the sale start and end? It is important that we emphasize the ‘limited’ aspect of the offer — typically just a few days.

2. Create an “On Sale” collection

Do in Shopify

You can skip this step If this is a storewide sale, or if your sale items are already in a collection.

Create an ‘On Sale’ collection to make it easier for customers to navigate your sale items. This collection will also make it easy to limit the discount to specific items in the next step.

Shopify collection

3. Create the discount

Do in Shopify

To implement this sale in Shopify, you can use a Discount Code, Automatic or Script Editor discount.

Use the details from Step 1 to create the discount.

In this example, we'll create a limited-time, 20% OFF discount code for all items in the On Sale collection.

Enter the discount code:

Shopify discount code

Choose Percentage for the discount type:

Shopify discount type

Set the discount value to 20% for items in the On Sale collection:

Shopify discount value

Specify the end date, making this a limited-time offer.

Shopify discount dates

4. Promote the limited time offer

Do in Flair

Promote the limited time offer throughout your maximum visibility with a banner:

Flair banner

Adding a countdown timer to this banner is a great way to increase urgency.

5. Highlight the sale items

Do in Flair

Highlight the sale items throughout your store with a product badge:

Flair badge