Promote a % Off Discount Sale

First you’ll need to determine a few things before we get started:

• Which products are on sale? Everything, or just a certain category or set of items?
• How much of a discount will you offer?
• When does the sale begin, and when does it end?

You can skip this step if this is a storewide sale, or if your sale items are already in a collection.

Create an ‘On Sale’ collection to make it easier for customers to navigate your sale items. This collection will also make it easy to limit the discount to specific items in the next step.

To implement this sale in Shopify, you can use a Manual, Discount Code, Automatic or Script Editor discount.

Use the details from Step 1 to create the % Off [Shopify discount](/guides/discounting-shopify-products/).

In this example, we'll create a 20% OFF discount code for all items in the On Sale collection.

Specify the discount code:

Choose Percentage for the discount type:

Set the discount value to 20% for items in the On Sale collection:

Use a product badge to display the discount next to the normal price for each product on sale.

You can experiment with showing the savings either as a percentage (SAVE 20%) or as a dollar amount (SAVE $10). The difference can have a big impact, so don’t be afraid to experiment!

For example, an item that normally sells for $10 and is on sale for $8 would benefit more from a “20% OFF” badge, compared to a “$2 OFF” one.

Ensure every visitor to your site knows about this sale with a banner, linked to your ‘On Sale’ collection, like this:

Consider featuring the ‘On Sale’ collection on your store home page for maximum exposure.