Use Limited Time Offers

First you’ll need to determine a few things before we get started:

• Which products are a part of the sale? You could run a store-wide sale or limit your sale to a specific set of products or collections.
• What are the terms of the sale? For example, ’20% OFF’.
• When does the sale start and end? It is important that we emphasize the ‘limited’ aspect of the offer — typically just a few days.

You can skip this step If this is a storewide sale, or if your sale items are already in a collection.

Create an ‘On Sale’ collection to make it easier for customers to navigate your sale items. This collection will also make it easy to limit the discount to specific items in the next step.

To implement this sale in Shopify, you can use a Discount Code, Automatic or Script Editor discount.

Use the details from Step 1 to create the discount.

In this example, we'll create a limited-time, 20% OFF discount code for all items in the On Sale collection.

Enter the discount code:

Choose Percentage for the discount type:

Set the discount value to 20% for items in the On Sale collection:

Specify the end date, making this a limited-time offer.

Promote the limited time offer throughout your maximum visibility with a banner:

Adding a countdown timer to this banner is a great way to increase urgency.

Highlight the sale items throughout your store with a product badge: