Sometimes certain products or flavors don’t sell as well as we’d hoped, so before their “best before” dates come due, we sell them at a discount. We use Flair to add a custom “Clearance” badge to products in our clearance collection to promote them. Since using Flair badges, clearance items saw a 275% increase in sales, while reducing questions from customers about the discounted products.
First we need to determine which products to mark down on clearance. Typically you'll want to include products that are not selling well or to make room for a new product line (e.g., Spring Collection).
To make it easier to work with your clearance items as a group, you can add a product tag to them such as 'Clearance':
Next, let’s create an automated Shopify Collection based on the 'Clearance' product tag we added.
This will make it easy for bargain hunters to see all of the clearance items in one place.
Keep in mind that customer’s expectations assume that a Clearance sale offers a higher discount than a typical sale. With the right offer, these items should sell quickly.
To offer a discount on your clearance items in Shopify, you can use a Manual, Discount Code, Automatic or Script Editor discount.
In this example, we'll create a 30% OFF discount code for all items in the Clearance collection.
Specify the discount code:
Choose Percentage for the discount type:
Set the discount value to 30% for items in the Clearance collection:
Make your clearance items easy to find with a Flair ‘Clearance’ product badge:
Create a Flair banner across the site that links to your Clearance collection: