Have a Buy One Get One Sale

1 min read
updated Oct 07 2021
The fastest way to sell a lot of something is the tried-and-true buy-one-get-one (BOGO) free sale. Customers love this familiar type of sale, and compared to a 50% OFF sale, you’ll be selling more units with this option.
Best For
  • Increase conversions
  • Quickly move inventory
Let's do it

1. Document the details

First you’ll need to determine a few things before we get started:

  • Which products are included in the sale? You’ll want to limit this offer to items with higher margins and existing inventory.
  • This sale doesn’t have to be 1 for 1! You can make a Buy X Get Y sale by modifying these quantities when creating your discount.
  • When should the sale start and end? Being clear about when the sale ends helps to drive urgency.

2. Create a “BOGO Sale” collection

Do in Shopify

You can skip this step If this is a storewide sale, or if your BOGO sale items are already in a collection.

Create a ‘BOGO Sale’ collection to make it easier for customers to navigate your sale items. This collection will also make it easy to limit the discount to specific items in the next step.

Shopify collection

3. Implement the discount in Shopify

Do in Shopify

To implement this sale in Shopify, you can use a Discount Code, Automatic or Script Editor discount.

Use the details from Step 1 to create the Shopify BOGO discount.

In this example, we'll create a BOGO discount code for all items in the BOGO collection we created in the previous step.

Enter the discount code:

Shopify discount code

Select the Buy X Get Y discount type:

Shopify discount type

Specify the customer must by 1 item from the BOGO collection:

Shopify discount customer buys

Specify the customer will get 1 item from the BOGO collection:

Shopify discount customer gets

4. Highlight the products eligible for BOGO

Do in Flair

Add a product badge such as ‘BOGO’ to all eligible products:

Flair badge

5. Promote the BOGO sale

Do in Flair

Display a banner throughout your store to promote the BOGO sale:

Flair banner

Level Up!

  • Add a countdown timer to drive urgency
  • Use a minimum purchase amount to qualify for the sale to increase average order size
  • Turn this into a Buy X Get Y sale by increasing the minimum buy quantity (X) and / or the customer gets quantity (Y)