Must-Have Shopify Apps for 2025: Boost Rankings, Reviews & Sales

Shopify’s vast range of apps make it a popular choice for new e-commerce entrepreneurs looking to build or scale their first store, helping them to generate more traffic, run attractive promotions, and turn visitors into sales.

But with 8,000+ apps in the Shopify App Store, which should you choose? 🤷

To help you out, we’ve rounded up the most essential Shopify apps (based on functionality, pricing, and review scores) across the following key categories:

👉 First five apps you need to install

👉 Easy wins for boosting average order value (AOV)

👉 Making your store look legit

👉 Communication essentials

👉 Visual sales amplification

🧾 Comparison Table

App	What It Does	Pricing	App Store Rating	Review Snippet
Tapita AI SEO Optimizer	User-friendly SEO	$0 – $109.99/month	4.9 ★	“Delivered real results”
Judge.me	Product reviews	$0 – $15/month	5.0 ★	“Build trust & increase conversions”
Flair	Boosts conversion rate with product badges	$29 – $99/month	5.0 ★	"Visually appealing & enhances product visibility"
Lucky Orange	Customer recordings & heatmaps	$0 – $899+/month	4.8 ★	“Transformed how I understand visitor behavior”
EcomSend	Email & SMS popups	Free!	5.0 ★	“Shows its value immediately”
ReConvert	Post-purchase upsells	$4.99 – $149.99+/month	4.9 ★	“Clear increase in AOV”
BOGOS	BOGO, gift-with-purchase, and freebie promotions	$29.99 – $99.99/month	4.9 ★	“Helped us increase AOV”
Hextom: Free Shipping Bar	Free shipping progress bars	$0 – $9.99/month	4.9 ★	“Increased my AOV”
Avada Boost Sales Trust Badges	Trust badges	Free!	5.0 ★	“Builds trust and enhances site performance”
Instafeed	Displays UGC in shoppable feeds	$0– $20/month	4.9 ★	“A game-changer for boosting my social proof”
Omnisend Email Marketing & SMS	Email & SMS marketing	$0 – $1,914+/month	4.7 ★	“Essential tool for our email marketing strategy”
Chatty	AI-powered live chat	$0– $199/month	4.9 ★	“Couldn't be happier with the response rate”

⚠️ Disclaimer: Review scores are based on publicly available Shopify App Store data and are correct at time of writing. Check for yourself before you buy!

🌱 First Five to Install

These are the apps you absolutely need in the early days of your Shopify store. They cover the essentials of building and scaling an e-commerce business, from optimizing your store for search to capturing customer reviews and highlighting your best products and promotions.

Tapita AI SEO Optimizer

Best for: Optimizing SEO rankings and performance

What it does: Tapita is an all-in-one Shopify SEO tool that helps you identify and fix technical issues holding back your rankings and track down new keyword opportunities.

Standout features:

Run SEO audits: Scan your store to find and resolve errors preventing your store ranking higher in search. Get a score out of 100 to understand current performance and track improvements over time.

Bulk-optimize images: Boost your site speed – a key factor in SEO performance – by optimizing image sizes across your store without sacrificing display quality.

Save time with AI-powered SEO copy: Instantly generate search-optimized meta titles and descriptions using Tapita’s built-in AI tool.

Price: $0 – $109.99 per month

App Store rating: 4.9 ★ (2,210 reviews)

What users say: “I've tried a few SEO and speed optimization tools for Shopify, but Tapita is the only one that delivered real results.”

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Judge.me

Best for: Boosting sales through social proof

What it does: Judge.me gives you the tools to capture and display customer reviews on your Shopify store, helping you build trust and sell more using the power of social proof.

Standout features:

Collect reviews on autopilot: Automatically send review requests as part of your post-purchase communications. Ask customers to include user-generated imagery and video in their review content.
Display reviews across your site: Showcase your review scores and customer testimonials using star ratings, review banners, and carousels across your homepage, collection pages, product pages, and other key locations.
Showcase reviews across multiple platforms: Automatically push customer ratings to Google, Meta, TikTok, and X. Sync reviews to and from the Shop app.

Pricing: $0 – $15 per month

Rating: 5.0 ★ (29,603 reviews)

What users say: “Helped me build trust with potential customers and increase conversions.”

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Flair

What it does: Flair is a Shopify app that uses visual signifiers – like product badges and banners – to improve e-commerce conversion rates. Use it to get more eyes on your best-selling products and most attractive discounts. Flair requires no coding skills and works with all Shopify themes, plus Shopify B2B and Shopify Markets.

Standout features:

Drive sales with custom product badges: Create product badges displaying your own messaging and branding. Or use our pre-built badges and labels covering categories like Sales & Discounts, Social Proof, and Scarcity & Urgency.

Leverage 20+ promotion types: Run automated discounts and promotions like BOGO, free shipping, and time-limited discounts to boost conversions and AOV.
Use conditions to automate promotions: Make sure your special offers feature the right products and are seen by the right people using conditions like collection, customer tag, and sale price.

Drive action with countdown timers: Create a feeling of scarcity and urgency by adding countdown timers to promo banners, building a sense of FOMO that encourages customers to act fast.

Price: $29 – $99/month

App Store rating: 5.0 ★ (235 reviews)

What users say: “Easy to customize, visually appealing, and enhances product visibility.”

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Learn How to Double (2X) Your Shopify Sales with Product Labels

Boost sales by highlighting key features with product badges
Increase conversions by promoting scarcity, urgency and social proof
Sell more with targeted promotions to increase average order sizes

See the guide

Lucky Orange

Best for: Understanding customer behavior

What it does: Lucky Orange is a visual analytics app that helps you understand how customers behave when visiting your store, including where they’re most likely to drop out of the purchase funnel.

Standout features:

Generate heatmaps and session records: Understand what content shoppers interact with on your store – and what they ignore.

Run customer surveys: Stop guessing the reasons why customers behave in a certain way when clicking around your store – ask them yourself!
Discover leaks in your sales funnel: Leverage the platform’s pre-built conversion funnels to discover where shoppers typically drop out.

Price: $0 – $899+ per month

App Store rating: 4.8 ★ (831 reviews)

What users say: “Lucky Orange has completely transformed how I understand visitor behavior on my website.”

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EcomSend

Best for: Growing your marketing list

What it does: EcomSend lets you add lead capture popups to key pages across your Shopify store, so you can target subscribers with targeted promotions via email and SMS.

Standout features:

Build custom popups: Capture more emails and/or phone numbers with EcomSend’s no-code builder. Choose to add discount codes to popups to incentivize customers.

Boost customer engagement and retention: Encourage shoppers to remain on your site with exit-intent popups. Drive engagement and sales with gamified spin-the-wheel popups.

Create mobile-friendly popups: All EcomSend popups feature responsive design, ensuring they look good on any device type.

Price: Free!

App Store rating: 5.0 ★ (7,510 reviews)

What users say: “This app is beautiful and easy to use, and shows its value immediately.”

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💰 Easy Wins for AOV

Once you’ve set up your store to bring in traffic and start generating sales, the next step is to encourage customers to buy more through cross-selling and upselling. Get it right using the apps in this category.

ReConvert

Best for: Promoting post-purchase upsells

What it does: With ReConvert, you can turn your thank you page into a revenue-generating machine by adding post-purchase upsell offers. That way, you’re targeting shoppers who are already in the buying mood.

Standout features:

Drive post-purchase upsells: Encourage customers who’ve just bought a product to buy again by adding upsell offers to your thank you page. Customers can purchase in a single click, with no need to resubmit payment or shipping details.

Create custom upsells: Customize upsell offers to align with your store’s branding by editing placement and styling. See which layouts generate most conversions.
Leverage rules-based targeting: Use conditional logic to display different offers to different customers. Targeting criteria include cart contents, cart totals, and collections.

Pricing: $4.99 – $149.99+ per month

Rating: 4.9 ★ (2,640 reviews)

What users say: “We've seen a clear increase in AOV from post-purchase upsells.”

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BOGOS

Best for: Boosting AOV through BOGO promotions

What it does: BOGOS aims to increase your conversion rate and AOV through buy-one-get-one (BOGO) promotions. It also supports other types of promotions, including quantity breaks and mix-and-match bundles.

Standout features:

Create custom gift offers: Use conditions and sub-conditions – like *specific URL, location, *and order history – to create dynamic “buy X, get Y” and “free gift with purchase” promotions.

Choose your preferred gift selection method: Pick your favored way to control the process of choosing gift-with-purchase options – either using product display pages, visual gift sliders, or auto add-to-cart functionality.

Run localized promotions: Use the built-in translation filter or integrate with a third-party translation app to instantly create promotions for different languages.

Price: $29.99 – $99.99 per month

App Store rating: 4.9 ★ (2,209 reviews)

What users say: “Works well and has helped us increase the average order value on our shop.”

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Hextom: Free Shipping Bar

Best for: Using free shipping to drive upsells and cross-sells

What it does: Hextom’s Free Shipping Bar app does exactly what it sounds like: adding a free shipping progress bar to your store. That way, shoppers know they only have to spend a little more to qualify for free shipping.

Standout features:

Create custom free shipping offers: Set your desired shipping goal and promotional messages. Choose when to display progress messages. Add an optional link and/or “close” button to your free shipping bar.

Run targeted promotions: Create multiple free shipping offers for different countries and customers. Target offers by location, market, page, product, device, and more.
Automatically localize your offers: Auto-detect the shopper’s location and display your free shipping threshold in the correct currency.

Price: $0 – $9.99 per month

App Store rating: 4.9 ★ (3,227 reviews)

What users say: “Increased my AOV by helping customers see they are close to achieving the free shipping threshold.”

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🔒 Making the Store Look Legit

If shoppers don’t think they can trust you, they’re not going to buy from you. Fortunately, there’s no shortage of Shopify apps to improve your store’s credibility through trust badges, reviews, and user-generated content.

Avada Boost Sales Trust Badges

Best for: Using trust badges to boost customer confidence

What it does: Avada lets you add various types of trust badges to your store, helping you persuade shoppers that you’re 100% legit. It also offers real-time sales notifications to boost conversions through scarcity and urgency.

Standout features:

Boost trust with checkout badges: Add payment icons featuring logos of the various payment providers your store supports so shoppers know they won’t be ripped off.

Add shipping badges: Use logos from shipping providers to reassure customers that their purchases will arrive safely. Or add custom badges like “Six Month Warranty” or “Money Back Guarantee”.
Use free shipping to boost sales: Add a free shipping progress bar to encourage shoppers to add more items to their cart.

Price: Free!

App Store rating: 5.0 ★ (1,784 reviews)

What users say: “Not only helps build customer trust but also enhances overall site performance.”

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Instafeed

Best for: Displaying UGC

What it does: Use Instafeed to showcase user-generated Instagram content – both images and Reels – on your store. As well as boosting trust, the feeds are shoppable, so customers can click through on their favorite products and add to cart.

Standout features:

Get started fast: Add an Instagram feed to your store in <60 seconds using the app’s simple, code-free interface. Choose your own feed title and edit the appearance to match your store’s branding.

Choose your layout: Display posts and Reels in a gallery grid or as a slider. Stick with the auto-optimized mobile layout, or choose your preferred number of columns and rows.
Create a shoppable feed: Tag multiple products and collections in each piece of content, allowing shoppers to click through and buy from UGC photos and Reels.

Price: $0 – $20 per month

App Store rating: 4.9 ★ (1,143 reviews)

What users say: “A game-changer for boosting my social proof and making my products feel more relatable to customers.”

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💬 Communication Essentials

Communication apps are another must-have for your Shopify store, allowing you to share targeted promotions with customers, answer their questions, and steer them toward relevant products. All of which means higher satisfaction and increased sales.

Omnisend Email Marketing & SMS

Best for: Running automated email and SMS campaigns

What it does: Omnisend is an e-commerce-friendly email and SMS marketing platform. Its dedicated Shopify app offers various features to help merchants grow their marketing list, engage their audience, and drive sales.

Standout features:

Run automated campaigns: Build welcome email sequences, abandoned cart campaigns, and more using the intuitive drag-and-drop builder. Or get started fast with dozens of customizable pre-built email and SMS templates.

Capture more e-commerce leads: Grow your marketing list with exit-intent popups, spin-to-win games, and embedded signup forms. Create your own or choose from Omnisend’s template gallery.
Optimize your campaigns: Use the built-in analytics to identify your top-performing emails, SMS messages, popups, and forms. Segment your audience based on shopping behavior and customer lifecycle.

Price: $0 – $1,914+ per month

App Store rating: 4.7 ★ (2,846 reviews)

What users say: “The user-friendly interface, automation capabilities, and advanced segmentation make it an essential tool for our email marketing strategy.”

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Chatty

Best for: Live chat-based customer support

What it does: Chatty is a ChatGPT 4o website live chat tool capable of answering customer questions, recommending relevant products, and helping with order tracking – all with zero human involvement.

Standout features:

Resolve customer questions on autopilot: Train Chatty on your store and products, then leave the AI to handle FAQs, order-tracking queries, and more. Share examples of your brand voice for consistent customer support.

Manage conversations in one place: Use the unified inbox to handle all your customer communications from channels like email, Facebook Messenger, Instagram, and WhatsApp.
Drive sales through live chat: Let your AI agent recommend products based on a customer’s specific requirements. Chatty can even check stock levels and add products to the shopper’s cart for a streamlined purchase experience.

Price: $0 – $199 per month

App Store rating: 4.9 ★ (1,582 reviews)

What users say: “Couldn't be happier with the app's response rate, customizability, and AI chatbot functionality.”

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👀 Visual Sales Amplifier

Launched your store? Started bringing in search traffic, building trust through social proof, and driving sales through targeted offers? The next step is to tie your promotional strategies together using Flair, which uses product badges, banners, and countdown timers to help your best products and discounts stand out. Because when your top-sellers are easy to find, shoppers are more likely to buy something.