Best Shopify Loyalty Apps in 2025
Acquiring new customers is expensive. So if you want to position your store for sustainable growth, you need to win over your existing customers.
Research shows that repeat customers:
- Generate 300% more revenue than first-time customers
- Represent 44% of e-commerce revenue and 46% of orders (but just 21% of total customers)
With that in mind, we’ve rounded up the 15 most powerful Shopify loyalty apps – plus a bonus app to take your loyalty strategy to the next level.
Let’s get into it…
| App | Price | App Store Rating |
| Smile | $0 – $999+ per month | 4.8/5 |
| Growave | $0 – $999 per month | 4.8/5 |
| Appstle Subscriptions | $0 – $100+ per month | 4.9/5 |
| Appstle Memberships | $0 – $79+ per month | 4.9/5 |
| BONUS APP: Flair | $29 – $99 per month | 5/5 |
| Yotpo Loyalty & Referrals | $0 – $799 per month | 4.7/5 |
| Okendo | $0 – $499+ per month | 4.9/5 |
| Rivo | $0 – $499+ per month | 4.9/5 |
| Joy | $0 – $499+ per month | 4.9/5 |
| Marsello | $125 – $135+ per month | 4.3/5 |
| BON | $0 – $349 per month | 4.9/5 |
| LoyaltyLion | $0 – $824+ per month | 4.6/5 |
| Rise.ai | $19.99 – $599.99+ per month | 4.8/5 |
| Loloyal | $0 – $399+ per month | 4.9/5 |
| Froonze | $1 – $25+ per month | 4.9/5 |
| Seal Subscriptions | $0 – $380 per month | 4.9/5 |
1. Smile
- Price: $0 – $999+ per month
- Free trial: No
- App store rating: 4.8/5 from 6,690 reviews
Key Features
- Set up a loyalty or rewards program in minutes with no coding required.
- Integrate with 25+ other key e-commerce apps, including Gorgias and Klaviyo.
- Compare the performance of your loyalty program with similar stores to optimize performance.
- Reward existing customers for loyalty-related social media actions (like sharing and tagging) on Facebook, Instagram, TikTok, and more.
- Launch bonus points events to drive sales.
What Do Users Say?
“I’ve been using Smile.io for a while, and I must say it’s an excellent platform for loyalty programs! It’s user-friendly, feature-rich, and perfectly tailored to meet the needs of growing businesses.”
— SmaFan.com, Shopify merchant
2. Growave
- Price: $0 – $999 per month
- Free trial: Yes, 14 days on all paid plans
- App store rating: 4.8/5 from 2,158 reviews
Key Features
- Offer loyalty points and rewards in return for brand interactions, reviews, and purchases.
- Promote your loyalty program through tools and tactics like emails, nudges, points expiration, and a dedicated rewards landing page.
- Create multiple loyalty tiers to incentivize higher customer spending and more referrals.
- Offer higher loyalty rewards for product reviews including images.
- Allow customers to create their own wishlists – then send reminder emails to drive sales.
What Do Users Say?
“I've been using Growave for years to offer customers the ability to add photos to their reviews and for the loyalty program so they can earn points on purchases. I love the Wishlist feature too!”
— Suniela Beach, Shopify merchant
3. Appstle Subscriptions
- Price: $0 – $100+ per month
- Free trial: Yes, 10 days on all paid plans
- App store rating: 4.9/5 from 4,177 reviews
Key Features
- Build and manage subscription-based offers to boost repeat orders.
- Automatically send personalized emails to subscribers at key points of their journey (e.g. onboarding; upcoming orders; failed transactions).
- Allow customers to build their own subscription bundle with dynamic pricing.
- Bundle related products as one-off purchases or ongoing subscriptions.
- Manage subscriptions through the Appstle merchant portal or your Shopify admin.
What Do Users Say?
“Appstle has been a great subscription platform for us offering a lot of configurability and ease of use. The build-a-box feature has allowed us to offer dynamic volume-based pricing that most competitors do not have.”
— Alma Coffee, Shopify merchant
4. Appstle Memberships
- Price: $0 – $79+ per month
- Free trial: Yes, 14 days on all paid plans
- App store rating: 4.9/5 from 525 reviews
Key Features
- Build your own membership with custom member plans and automated billing.
- Offer tiered membership perks like discounted pricing, shipping benefits, and access levels.
- Use smart member tagging to associate the right perks with the right membership level.
- Choose your own billing intervals.
- Send automated emails around key events like new memberships, renewals, plan updates, and expiring payment details.
What Do Users Say?
“We have tried a dozen other apps, none are as robust/reasonably priced as Appstle. An added benefit is so many integrations with other popular apps as well as a suite of other useful Appstle components.”
— IQON Digital, Shopify merchant
BONUS APP: Flair
- Price: $29 – $99 per month
- Free trial: Yes, 14 days
- App store rating: 5/5 from 318 reviews
What Is It?
Flair isn’t technically a loyalty app. Instead, it’s a product badge and label app that helps you promote your most attractive products and discounts. Lots of Shopify merchants use Flair to build customer loyalty by promoting key elements of their loyalty, reward, and membership programs – such as highlighting exclusive perks like free shipping or early access to product launches.
Key Features
- Showcase your best promotions and products using custom product badges, labels, banners, and countdown timers.
- Create badges like “Member Exclusive", "Loyalty Reward", and "VIP Only" to build exclusivity and drive membership/loyalty program signups.
- Promote exclusive deals for repeat customers/loyalty members with badges like "Limited Time Offer" and "Free Shipping".
- Automate promotions based on conditions like stock level, price, and product tag.
- Works with any Shopify theme, plus Shopify Markets and B2B, with zero coding required.
What Do Users Say?
“We absolutely recommend this app to anyone who needs to apply badges to their products. Trust me, using badges makes a big difference!”
— Plena Femme, Shopify merchant
Grow Your Shopify Sales by over 175% with Flair
-
Increase sales using product badges and sales banners
-
Maximize conversions with scarcity, urgency and countdown timers
-
Automate promotions with targeted rules and scheduling
5. Yotpo Loyalty, Rewards & Referrals
- Price: $0 – $799 per month
- Free trial: No
- App store rating: 4.7/5 from 2,597 reviews
Key Features
- Create a loyalty program with custom VIP tiers based on points, spend, purchases, or referrals.
- Allow shoppers to redeem loyalty points for free products or discounts.
- Integrate Yotpo Loyalty, Rewards & Referrals with other Shopify e-commerce apps like Klaviyo, HubSpot, and Mailchimp.
- Turn loyal customers into a marketing tool by incentivizing them to refer friends and family.
What Do Users Say?
“Super happy with the platform, support, and all-around experience.”
— Pair of Thieves, Shopify merchant
6. Okendo
- Price: $0 – $499+ per month
- Free trial: Yes, 14 days on all paid plans
- App store rating: 4.9/5 from 1,084 reviews
Key Features
- Leverage reviews, surveys, quizzes, referrals, and loyalty-driving tools in a single app.
- Fully customize your loyalty program with points and rewards tailored to your customers.
- Build a clear profile of your audience by automatically saving customer data.
- Automatically save customer data to a unified customer profile.
- Generate customer referrals at key points in the user journey, like post-review and post-checkout.
What Do Users Say?
“I was skeptical about Okendo when we first did an upgrade to all the bells and whistles. But now that we are using all the features, it made our website great and engaging especially to our most loyal customers.”
— Spread the Love Foods, Shopify merchant
7. Rivo
- Price: $0 – $499+ per month
- Free trial: Yes, seven days on all paid plans
- App store rating: 4.9/5 from 2,458 reviews
Key Features
- Build your own loyalty program landing page incorporating metafields, theme extensions, custom CSS, and custom content.
- Create a personalized account sign-in process for customers, showcasing product recommendations and loyalty points.
- Leverage Shopify Plus checkout extensions to let customers spend loyalty points without leaving the checkout process.
- Integrate with Klaviyo and 50+ other Shopify apps.
- Unlock full customization options using the Rivo Developer Toolkit.
What Do Users Say?
“Looked at six different loyalty point apps and Rivo was clearly the best. Not even a close call. Very versatile, easy to set up, and great support.”
— Nashoba Valley Winery, Distillery and Brewery, Shopify merchant
8. Joy
- Price: $0 – $499+ per month
- Free trial: Yes, 14 days on all paid plans
- App store rating: 4.9/5 from 1,943 reviews
Key Features
- Create your own rules for earning points, such as paying higher points on specific days and/or for specific loyalty tiers.
- Allow shoppers to earn and redeem loyalty points in-store with the Loyalty POS Pro extension.
- Promote your loyalty program throughout the customer journey with a dedicated loyalty page, checkout extension, and point calculator.
- Let customers stack/combine discounts for increased conversion rates.
What Do Users Say?
“I’ve been using the Joy app for loyalty points and rewards, and it has exceeded my expectations in every way! Setting up the program was a breeze, and the customization options are fantastic – I was able to easily align it with my store’s branding.”
— Hobby Corner Egypt, Shopify merchant
9. Marsello
- Price: $125 – $135+ per month
- Free trial: Yes, 14 days
- App store rating: 4.3/5 from 386 reviews
Key Features
- Acquire new loyalty program members with points, rewards, discounts, VIP tiers, and referrals.
- Incentivize repeat purchases with email marketing and SMS campaigns fueled by Shopify and POS data.
- Integrate Marsello with your POS to bring your loyalty program in-store.
- Sync data from in-store and online transactions to build a more accurate picture of your customer base.
- Leverage revenue tracking and analytics tools to understand which loyalty tactics deliver the best results.
What Do Users Say?
“I highly recommend Marsello. We have tried every loyalty program on Shopify’s app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.”
— CardPopUSA, Shopify merchant
10. BON
- Price: $0 – $349 per month
- Free trial: Yes, three days on all paid plans
- App store rating: 4.9/5 from 1,841 reviews
Key Features
- Set your own points-earnings rules, such as anniversaries, minimum purchases, and post-review rewards.
- Choose which actions customers can use to redeem rewards (e.g. free shipping, free products, discounts).
- Keep loyal customers engaged through automated emails, a dedicated loyalty page, and points displays on product/checkout pages.
- Run limited-time loyalty offers to drive immediate sales.
- Allow customers to earn and redeem points online and in-store.
What Do Users Say?
“I cannot recommend this app enough! The app is incredibly user-friendly, packed with great features, and perfectly meets our needs for creating a loyalty program.”
— Threetimes, Shopify merchant
11. LoyaltyLion
- Price: $0 – $824+ per month
- Free trial: Yes, 14 days on all paid plans
- App store rating: 4.6/5 from 635 reviews
Key Features
- Create an on-brand, mobile-friendly loyalty page using the intuitive theme editor and/or the LoyaltyLion SDK and API.
- Display earnable points and product pages and share redeemable rewards on checkout pages.
- Build an omnichannel loyalty program by integrating LoyaltyLion with Shopify POS.
- Set up VIP tiers to reward higher-spending customers.
- Share automated referral requests with repeat customers.
What Do Users Say?
“Our store has benefited greatly from LoyaltyLion! The integration of loyalty programs and gamification elements like badges and leaderboards has significantly boosted customer interaction.”
— TudungPeople, Shopify merchant
12. Rise.ai
- Price: $19.99 – $599.99+ per month
- Free trial: Yes, seven days
- App store rating: 4.8/5 from 1,104 reviews
Key Features
- Start a loyalty program based on cash-value credits rather than rewards points.
- Create customized rewards for VIP tiers, new account creations, first-time purchases, form sign-ups, and more.
- Allow customers to earn and redeem store credit using Rise.ai’s digital wallet.
- Minimize the impact of returns by offering a percentage boost on the refund value in store credit.
What Do Users Say?
“We've been using the Rise AI loyalty app for over a year now, and I couldn’t be happier with the results! We recently revamped our employee loyalty program, and switching to Rise AI has truly been a game-changer.”
— Camden Town Brewer, Shopify merchant
13. Loloyal
- Price: $0 – $399+ per month
- Free trial: Yes, seven days on all paid plans
- App store rating: 4.9/5 from 1,130 reviews
Key Features
- Motivate shoppers to earn and redeem points through discounts, coupons, free shipping, giveaways, and more.
- Reward social actions on multiple platforms, including Instagram, TikTok, and Facebook.
- Display points on product and checkout pages to drive customer action.
- Build a dedicated rewards page featuring your logo and custom loyalty tiers/rewards.
- Connect online and offline points data by integrating with Shopify POS.
What Do Users Say?
“Loloyal is an excellent loyalty app that has been designed for Shopify stores. Its intuitive interface, easy setup, and robust features make rewarding customers seamless.”
— Chesapeake & Ohio 614 Online Store
14. Froonze
- Price: $1 – $25+ per month
- Free trial: Yes, 14 days
- App store rating: 4.9/5 from 261 reviews
Key Features
- Transform customer account pages into multifunctional dashboards incorporating loyalty and rewards offers, wishlists with back-in-stock reminders, and more.
- Make it easy for returning customers to buy their favorite products again using the Reorder plugin.
- Customize account registration and profile forms to capture all the customer data you need.
- Allow shoppers to access their accounts fast with social login through Facebook, Google, Twitter, Amazon, LinkedIn, and Apple.
What Do Users Say?
“Really the best app out there for a great customer portal with lots of features and integrations, and amazing customer service.”
— Invigo Health Sweden, Shopify merchant
15. Seal Subscriptions
- Price: $0 – $380 per month
- Free trial: Yes, 30 days on all paid plans
- App store rating: 4.9/5 from 2,208 reviews
Key Features
- Create your first subscription offer in just a few clicks.
- Sell classic and prepaid subscriptions, subscription boxes with discounts, and more.
- Incentivize loyalty with tiered discounts, custom shipping, gifts, and more.
- Let customers swap products, manage payments, and access loyalty discounts via the dedicated user portal.
- Send automated email confirmations to new subscribers using 25+ different email templates.
What Do Users Say?
“We have been using Seal Subscriptions for a few years now. It is easy to use and our customers love having complete control over delivery scheduling and modifying products.”
— Fluid Solar Roasted Coffee, Shopify merchant
FAQs
Why is customer loyalty so important?
Customer loyalty is super important because it typically costs much less to retain existing customers than acquire new ones. Loyal customers also spend more, with research showing that they generate 300% more revenue than first-time customers.
How do e-commerce stores measure customer loyalty?
E-commerce stores use various metrics to measure customer loyalty, including:
- Customer retention rate: How many customers were retained over a set period, expressed as a percentage.
- Customer lifetime value: The average amount of revenue generated by a customer throughout their relationship with an e-commerce store.
- Net Promoter Score: How likely customers are to recommend a store based on their satisfaction level.
Learn How to Double (2X) Your Shopify Sales with Product Labels
-
Boost sales by highlighting key features with product badges
-
Increase conversions by promoting scarcity, urgency and social proof
-
Sell more with targeted promotions to increase average order sizes
