Best Shopify Loyalty Apps in 2025

Loyalty is a precious commodity in the world of e-commerce, where even super obscure niches are targeted by hundreds of brands and retailers.

But even a small increase in customer loyalty can have a massive impact on your store, with research showing that loyal customers generate 300% more revenue than first-timers and account for 44% of the average store's revenue – despite making up just 21% of the customer base.

Fortunately, while Shopify's built-in loyalty tools are pretty limited, there are hundreds of loyalty-related tools in the App Store across categories like:

👉 Loyalty points

👉 Referral programs

👉 Subscription & membership apps

Read on to learn about the highest-rated Shopify loyalty apps in 2025 to help you cut customer churn and drive more repeat revenue.

🧾 Comparison Table

App	What It Does	Pricing	App Store Rating	Review Snippet
Smile	Tiered, points-based rewards	Free – $999/month	4.9 ★	"Exactly what we need to keep customers engaged"
Yotpo	Customer referrals with advanced reporting	Free – $469+/month	4.6 ★	"Everything we need to optimize our retention strategy"
Appstle Subscriptions	E-commerce subscriptions with one-click checkout	Free – $100+/month	4.9 ★	"Set it and forget it"
Rise.ai	Cashback, store credit, and gift cards	$19.99 – $599.99+/month	4.7 ★	"An essential part of our operations and marketing strategy"
Flair	Loyalty-boosting product badges and labels	$29 – $99/month	5 ★	"Increase sales with advanced promotions"
Froonze	Product wishlists	Free – $40/month	5 ★	"A game-changer for my customers"

⚠️ Disclaimer: All ratings are correct at time of writing based on publicly available data from the Shopify App Store. Please confirm yourself before making any purchase decisions.

🥇 Points-Based & Tiered Loyalty Apps

Some customers will buy from you time and again because they love your brand and product. But others need a little persuasion – and that's where points-based loyalty programs come in. Apps in this category let you build your own loyalty program to boost repeat purchases.

Smile

Best for: Creating tiered reward programs

What it does: Use Smile to launch your own customer loyalty program, with tiered rewards to incentivize more frequent and/or higher-value purchases. Build your loyalty program from scratch in minutes with zero coding required and integrate with all your favorite marketing tools (Gorgias, Klaviyo, and 25+ others).

Standout features:

• Offer bonus points to drive sales: Launch bonus point events to encourage higher spending over a fixed period. Choose your desired points multiplier and schedule promotions in advance.

• Reward positive actions: Offer points for the actions they help your store grow, like repeat purchases, social shares, and newsletter signups. Plus you can create your own custom actions.
• Boost loyalty with benchmarking: Compare the performance of your loyalty program to similar stores in the Smile network.

Price: Free for up to 200 monthly orders; paid plans start at $49 per month

App Store rating: 4.9 ★

What users say: "Easy to use, integrates well with Shopify, and offers exactly what we need to keep customers engaged."

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🗣️ Referral & Word-of-Mouth Programs

Did you know that referred customers are more loyal, generate higher profit margins, and show a higher customer lifetime value? Referral and word-of-mouth apps help you generate more of those super-valuable referrals through incentives like cash discounts, percentage-based discounts, and rewards points.

Yotpo

Best for: Encouraging repeat referrals

What it does: Yotpo helps increase customer loyalty with tools that encourage your biggest fans to recommend your store to friends and family. Motivate customers with fixed-value or percentage coupons, donations, custom reward experiences, free products, and more.

Standout features:

• Set custom referral rewards: Choose how you want to incentivize customer referrals, with custom rewards for both the referrer (AKA your existing customer) and the new customer they refer.

• Celebrate top referrers: Offer higher rewards to customers who share the most referrals by creating VIP tiers based on the number of successful referrals, or paying higher rewards for each additional referral.
• Understand your audience: Learn how individual customers are engaging with your loyalty program, including points earned and redeemed, helping you identify your most active participants.

Price: Free for stores with <100 monthly orders; paid plans start at $199 per month

App Store rating: 4.6 ★

What users say: "Everything we need to optimize our retention strategy and post-purchase experience."

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🤝 Subscription & Membership-Based Loyalty

Loyalty is baked into subscription and membership-based stores. Because if you sign up for a subscription or membership, you're practically guaranteed to make multiple purchases. While subscriptions and memberships can be a tough sell, signs suggest they're becoming more popular, with revenue from subscription e-commerce stores in the US exceeding $38 billion in 2023 – more than double the amount recorded in 2019.

Appstle Subscriptions

Best for: Promoting one-click subscriptions

What it does: Appstle Subscriptions streamlines the process of selling subscription boxes (and other types of e-commerce subscriptions) through single-click checkouts. By removing barriers to purchase, Appstle boosts your conversion rate for subscription-based products, thereby increasing recurring revenue.

Standout features:

• Speedy checkout: Improve your conversion rate by using subscription product checkout links to send customers straight to checkout.

• Created customized subscriptions: Allow customers to build their own subscription by adding products and setting their preferred shipping date and frequency.

• Build product bundles: Create bundles of related products and allow customers to buy them together as part of a bundled subscription or one-time purchase.

Price: Free for up to $500 in subscription revenue per month; paid plans start at $10 per month

App Store rating: 4.9 ★

What users say: "Once you get it dialed in, you can basically set it and forget it."

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💵 Store Credit, Cashback & Wallet-Based Loyalty

One of the biggest challenges to building a loyal audience is giving people a compelling reason to keep buying from you. Store credit, cashback, and wallet-based loyalty apps aim to tackle this issue by providing customers with a clear financial incentive to come back to you time and again.

Rise.ai

Best for: Driving repeat purchases with cashback, gift cards, and store credit

What it does: Rise.ai encourages repeat purchases by offering customers cash-value credits rather than reward points. Credits are managed through a storefront widget, making it easy for shoppers to see their balance and spend it on their next purchase.

Standout features:

• Create automated cashback workflows: Grow repeat purchases by automatically sharing cashback rewards with exactly the right people, from first-timer buyers to high spenders to lapsed customers.

• Drive engagement: Encourage shoppers to check – and spend – their store credit through the dedicated storefront widget and "Quick Apply" checkout button.

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• Build a customized loyalty program: Create personalized store credit rewards for different types of customers, such as VIPs, first-time buyers, and user-generated content submissions.

Price: From $19.99 per month

App Store rating: 4.7 ★

What users say: "An essential part of our operations and marketing strategy."

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👀 Loyalty Visual Amplifiers

Apps in this category amplify your loyalty-based messaging and promotions through tactics like banners, countdown timers, and product badges, making them an essential component of any customer loyalty strategy. Because if customers don't notice your loyalty offers, they're not going to take advantage of them.

Flair (That's Us!)

Best for: Getting more eyes on your loyalty offers 👀

What it does: Flair is a Shopify app that lets you create product badges, labels, and website banners to build urgency, create scarcity, and boost conversions. It highlights your loyalty-driving promotions through eye-catching labels and badges like "Member Exclusive", "Loyalty Reward", and "VIP Only". Combine Flair with your existing loyalty apps to boost visibility and drive more repeat purchases. Flair works with all Shopify themes, plus Shopify Markets and B2B, and requires zero coding.

Standout features:

• Promote loyalty offers with custom product badges: Create your own product badges, labels, and banners to showcase loyalty-themed offers and promotions – or get started fast with our library of prebuilt assets.

• Launch 20+ promotion types: Flair supports various loyalty-driving promotions, including limited-time offers, free shipping discounts, and subscriptions.
• Build custom promos to increase repeat purchases: Create your own automated loyalty offers based on conditions like customer history, customer tag, and page type.

• Drive action with countdown timers: Add automated countdown timers to promo banners, encouraging customers to buy now by creating a feeling of urgency and scarcity.

Why it's different: Rather than boosting loyalty directly through tactics like referrals and rewards, Flair amplifies your existing loyalty promotions. Product badges, labels, and banners help your loyalty offers stand out, making them more effective – meaning you benefit from more repeat purchases 🛒🛒🛒

Price: $29 – $99/month

App Store rating: 5.0 ★

What users say: "Increase sales with advanced promotions and automatic product labels, badges, stickers, and more."

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🤞 Wishlisting Tools

As the name suggests, these apps allow shoppers to create their own product "wishlists" so you can notify them when those products are back in stock or on offer – thereby encouraging them to come back and purchase. Wishlists also boost loyalty by creating more personalized shopping experiences, with targeted offers based on the customer's wishlisted products.

Froonze

Best for: Boosting customer loyalty through targeted promotions

What it does: Froonze's wishlisting app lets customers create as many wishlists as they want, add products to them, and view their wishlisted products from their account page. That way, you can target them with personalized e-commerce promotions based on wishlisted products, encouraging them to keep coming back and buying from you.

Standout features:

• Offer unlimited wishlists: Customers can create as many different lists as they want, allowing them to wishlist products for different occasions and use cases.

• Drive return visits with automated emails: Bring customers back to your store by notifying them when an item on their wishlist is back in stock, goes on sale, or is nearly sold out.
• Leverage real-time analytics: Use customer wishlist data to guide future promotions, identify in-demand products, and manage stock levels more effectively.

Price: Free for stores with up 100 monthly orders; paid plans start at $10 per month

App Store rating: 5 ★

What users say: "Wishlist add-ons have been a game-changer for my customers."

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🧪 Bonus Tip: Check Reddit Before Buying

As you can see, there's no shortage of Shopify loyalty apps. It's hard enough to decide what type of loyalty app to pick, let alone finding exactly the right app for your needs. Choose wrong and you could even create a worse experience for returning customers (plus you'll potentially waste a bunch of money on subscription fees).

So before you sign up, it's well worth checking what other Shopify merchants say on platforms like Reddit. Just head to Google and search…