Best Shopify Apps for E-Commerce in 2024, Free, Freemium & Paid Options
Apps can be a game-changer for Shopify merchants, helping transform their stores into lean, mean, conversion-driving machines.
That’s why over 80% of merchants rely on third-party apps, with the average Shopify store owner using six different apps.
But how do you sort the must-have Shopify apps from the also-rans?
To help you out, we rounded up the 17 best Shopify e-commerce apps across three key categories:
- Marketing
- Sales
- Store management
And to ensure our choices are suitable for stores of all sizes, we divided them further into free, freemium, and paid options.
Let’s get into it…
17 Best Shopify E-Commerce Apps: Comparison Table
| App | What Does It Do? | Price | App Store Rating |
| Shopify Email | Email marketing | Free | 4.5/5 |
| Automizely Marketing | Marketing automation | $0 – $179/month | 4.9/5 |
| Booster SEO | SEO | $0 – $69/month | 4.9/5 |
| Omega | Facebook ad tracking | $15.99 – $30.99/month | 5/5 |
| Shopify Search & Discovery | Site search and product recommendations | Free | 4.5/5 |
| Shopify Inbox | Live chat and chatbots | Free | 4.8/5 |
| Shop | Marketplace with accelerated checkout | Free | 4.8/5 |
| Judge.me | Product reviews | $0 – $15/month | 5/5 |
| Lucky Orange | Heat-mapping | $0 – $79/month | 4.7/5 |
| Qikify | Popups and social proof | $0 – $19.99/month | 4.9/5 |
| Selleasy | Upselling and cross-selling | $8.99 – $16.99/month | 4.9/5 |
| Flair | Product badges | $29 – $99/month | 5/5 |
| Loox | Reviews and referrals | $9.99 – $299.99/month | 4.9/5 |
| Rebuy | Personalized product recommendations | $99 – $749/month | 4.9/5 |
| Faire | Wholesale product discovery | Free | 4.8/5 |
| Transcy | Language translation and currency conversion | $0 – $59.90/month | 4.8/5 |
| TrueProfit | Profit reporting | $25 – $200/month | 4.9/5 |
Marketing Apps (Free)
Shopify Email
What Is it?
Email has an average ROI of 3,600% — higher than any other channel. So an email marketing app is a genuine must-have, and Shopify Email is Shopify’s in-house option.
Key Features
- Create high-performing emails faster with AI tools for optimizing send times and writing copy.
- Speed up the design process by using Shopify’s library of pre-built email templates (including product recommendations, holiday promos, and more).
- Use the simple drag-and-drop builder to create eye-catching emails with no coding required.
- Optimize your campaigns by tracking key email metrics like click-through rates and products added to cart.
- Automate your email marketing with pre-built abandoned cart sequences, welcome emails, upsells, and more.
Pricing
Shopify Email is free for up to 10,000 monthly email sends. After that, pricing starts at $1 per 1,000 emails.
What Do Users Say?
“Easy-to-use app that simplifies the process of adding links to products and voucher codes. The seamless integration makes it a breeze to put functional emails together for your Shopify subscriber list.”
— Friendly Soap, Shopify merchant
Marketing Apps (Freemium)
Automizely Marketing
What Is it?
Automizely is an all-in-one marketing automation platform comprising email, SMS, popups, and push notifications. Plus it has built-in tools for managing customer relationships.
Key Features
- Manage customer relationships and create meaningful customer segments using the inclusive CRM platform.
- Build automated email marketing workflows based on each customer’s unique browsing and shopping behaviors.
- Get started fast using pre-built email, SMS, and popup templates.
- Run A/B tests and analyze the results through a single dashboard to understand which campaigns resonate best with your audience.
Pricing
The free Automizely Marketing plan lets you send 3,000 emails to up to 300 contacts every month, and includes all popup and conversion features. Upgrade to a paid plan, ranging from $11 – $179 per month, to access premium tools like product recommendations and unlimited email sends.
What Do Users Say?
“This app is one of the best I use for my shop! I can only recommend. Support is the best ever, quick and helpful and everyone is always very kind.”
— Moody Fashion, Shopify merchant
Booster SEO
What Is it?
Booster SEO is exactly what it sounds like: an app that helps Shopify merchants improve their organic search rankings, traffic, and page speed.
Key Features
- Use the bulk image compressor to boost page loading speeds.
- Identify and fix simple SEO issues based on your own custom rules using the AutoPilot tool.
- Automatically redirect broken links at scale.
- Access 24/7 live support from a real human.
Pricing
Access basic SEO features free of charge. Or upgrade to a paid plan ($39 – $69 per month) to unlock additional functionality, including meta tag optimization, image compression, and sitemap management.
What Do Users Say?
“No pushy sales tactics when seeking tech help. Just help. The app has been working well and saves me a ton of work on the backend.”
— Trendy Swimmer, Shopify merchant
Marketing Apps (Paid)
Omega
What Is it?
Omega is a tracking solution for Facebook ads, helping users better understand what happens when shoppers click through from Facebook ad campaigns.
Key Features
- Set up your Facebook Pixel and event tracking in minutes, with no login or coding required.
- Access real-time UTM attribution data from every ad.
- Avoid manual product updates with live feed links and automated catalogs.
Pricing
Omega costs $15.99 – $30.99 per month, depending on which Shopify plan you use. All plans include a three-day free trial.
What Do Users Say?
“The integration with Facebook is effortless and tracking conversions is really a breeze now. The app gives me comprehensive reports and insights that have helped me make my marketing better and get more out of my ads.”
— Fiona Zurich, Shopify merchant
Apps To Increase Sales (Free)
Shopify Search & Discovery
What Is it?
Search & Discovery is Shopify’s site search app, making it easier for customers to track down the most relevant products.
Key Features
- Set your own filters so shoppers can refine their searches across multiple categories.
- Create synonym groups to deliver more relevant search results.
- Spotlight your best products in search results with the product boosts feature.
- Increase upsells and cross-sells by adding complementary products to product pages.
- Dig into your store’s search and discovery performance using the built-in analytics tools.
Pricing
Free!
What Do Users Say?
“Helpful, easy to navigate and makes the customer search and discovery game easier.”
— Karavan Clothing, Shopify merchant
Shopify Inbox
What Is it?
Shopify Inbox is a free on-site messaging tool that helps you resolve customer queries as they shop and steer them toward your best products and offers.
Key Features
- Automate customer communications with automated greetings, contact captures, and FAQ sequences.
- Manage conversations from customers visiting your store or browsing products via the Shop app.
- View customer profile and cart details during live conversations.
- Share product images, recommendations, and discounts from within the chat window.
- Track results from automated chat conversations via your Shopify admin dashboard.
Pricing
Free!
What Do Users Say?
“Shopify's chat support has significantly enhanced our ability to communicate directly with our clients.”
— SVAB, Shopify merchant
Shop
What Is it?
The Shop marketplace is an additional sales channel for your store, giving you a new way to reach, engage, and convert customers.
Key Features
- Add your unique brand assets to your custom in-app storefront to stand out from the crowd.
- Create a smoother path to purchase using the accelerated checkout feature.
- Offer personalized product recommendations to boost conversions.
Pricing
Free!
What Do Users Say?
“It has greatly increased my sales and I love being able to have it on mobile where most people do their shopping now.”
— Clarksville Hobby Depot, Shopify merchant
Apps To Increase Sales (Freemium)
Judge.me
What Is it?
Judge.me is an app for collecting and displaying customer reviews — a key factor in building a trustworthy, credible-looking e-commerce store.
Key Features
- Send automated review request emails after a customer’s product has been delivered.
- Customize review requests to match your store’s branding by editing widget texts, colors, and themes.
- Add review scores to products in Google Shopping results and rich snippets.
- Embed review content in your storefront widgets to boost trust and conversions.
- Sync reviews to and from the Shop app.
Pricing
Judge.me’s free plan includes unlimited review requests. Or choose the $15-per-month paid plan to access additional functionality like coupons and custom forms.
What Do Users Say?
“This app has worked so well for our store. We find it offers so many features for a reasonable price.”
— Glitter Planet, Shopify merchant
Lucky Orange
What Is it?
As you can likely guess from the image above, Lucky Orange is a heat-mapping tool that helps you understand how shoppers engage with your store. Use it to improve your user experience and remove barriers to purchase.
Key Features
- Access recordings and heatmaps to learn how shoppers use your store.
- Send surveys to find out why customers make specific shopping and navigation decisions.
- Use pre-built conversion funnels to understand where shoppers are dropping off.
- Access checkout analytics to find out how customers interact with your checkout pages.
Pricing
Lucky Orange is free to use for up to 100 sessions per month. Or upgrade to a paid plan ($19 – $79 per month) for higher usage limits and additional data storage.
What Do Users Say?
“Lucky Orange is great, helps to see what customers are looking at, clicking on and where we can improve our site. Highly recommended.”
— Outlap.com.au, Shopify merchant
Qikify
What Is it?
Qikify offers a bunch of conversion-boosting features, including exit-intent popups, “sold” counters, and countdown timers.
Key Features
- Display social proof via recent purchase popups, sales popups, and visitor counters.
- Collect customer data using email capture and exit-intent popups.
- Add promotional bars to key store pages to showcase announcements and discounts.
Pricing
Qikify’s free plan supports up to 500 visitors and approximately 5,000 impressions per month. Access extra features and higher usage limits by updating to a paid plan, priced from $6.99 – $19.99 per month.
What Do Users Say?
“Fantastic product, integrates seamlessly, lots of features. Free plan is generous, and there are affordable upgrades after that.”
Read to Me, Shopify merchant
Selleasy
What Is it?
Selleasy is an upselling and cross-selling app, offering various features to boost average order value.
Key Features
- Build your own product upsell bundles (just like Amazon’s “frequently bought together” feature).
- Embed complementary products on product pages as lists, grids, and more.
- Drive post-purchase sales via one-click checkout upsells.
- Show upsell and cross-sell options based on items in the customer’s shopping cart.
Pricing
The free-to-install plan offers access to all Selleasy features, but has a limit of up to 50 orders per month. Upgrade to a paid plan ($8.99 – $16.99 per month) for higher order volumes.
What Do Users Say?
“The app is loaded with all you need to get started offering upsells, cross-selling, all the things. Highly recommend giving them a try, we've had nothing but a great experience with them.”
— JTPerceptions, Shopify merchant
Apps To Increase Sales (Paid)
Flair
What Is it?
Flair is a product badge and labeling app. Use it to steer customers toward attractive deals, promote top-selling products, and drive immediate action through urgency and scarcity-related messaging.
Key Features
- Showcase your best products and promotions via product badges, labels, stickers, banners, and countdown timers.
- Roll out badges and banners across your store, at scale, by creating automated campaigns based on preset rules.
- Customize product badges to match your store’s branding.
- Compatible with all Shopify themes, plus Shopify Markets and Shopify B2B wholesale.
- Set up 20+ discount types, including percentage discounts, tiered pricing, and buy-one-get-one deals.
Pricing
Flair pricing ranges from $29 – $99 per month. All plans include a 14-day free trial.
What Do Users Say?
“If you have a decent sized catalog and a Shopify site, you need this app. A great way to merchandise products, easy to use, with lots of customization options.”
— Beadaholique, Shopify merchant
Boost your Shopify sales by up to 175% automatically with Flair
- Highlight products with badges
- Promote sales with banners & countdowns
- Automate with conditions and scheduling
Boost your Shopify sales by up to 175% automatically with Flair
- Highlight products with badges
- Promote sales with banners & countdowns
- Automate with conditions and scheduling
Try Flair for FREE
Loox
What Is it?
Loox is a social proof app that helps Shopify store owners collect reviews and generate one-click customer referrals.
Key Features
- Use automated emails and customizable contact forms to gather reviews.
- Reach more customers via one-click referrals.
- Incentivize reviewers to add photos or videos by offering a next-purchase discount.
- Sync reviews to Shop, Meta Shops, and Google Shopping & Search.
- Create badges, carousels, and popups that match your store branding.
Pricing
Loox is priced from $9.99 – $299.99 per month. It offers a seven- or 14-day free trial, depending on which plan you choose.
What Do Users Say?
“This app not only encourages customers to leave a review, but to also come back and purchase again. I also appreciate how user-friendly this app is.”
—The Playful Kitten Boutique, Shopify merchant
Rebuy
What Is it?
Rebuy is a personalization app that lets Shopify stores deliver customized experiences across site search, homepages, checkout pages, and more.
Key Features
- AI-powered search functionality provides personalized results based on the shopper’s onsite behaviors.
- Boost customer lifetime value with post-purchase upsells and re-order landing pages.
- Create a branded, slide-out shopping cart featuring announcement banners, tiered progress bars, AI-powered upsells, and more.
- Offer data-driven product recommendations during the checkout process.
Pricing
Rebuy costs $99 – $749 per month, with all plans including a 21-day free trial.
What Do Users Say?
“One of those rare Shopify apps that simply works great. The more you learn the platform, the more you find ways to improve not just your AOV and CVR, but also your customers' experience on your site.”
— Sea to Table, Shopify merchant
Store Management Apps (Free)
Faire
What Is it?
Faire is a wholesale marketplace for sourcing new products from independent manufacturers across home decor, fashion, health and beauty, and more.
Key Features
- Automatically sync orders and inventory to Shopify.
- Filter product search results by category, manufacturer location, brand values, shipping window, and more.
- Get free returns on your initial order.
- 60-day payment terms for eligible merchants.
Pricing
Free!
What Do Users Say?
“Gets better all the time. I can easily add products from Faire into Shopify and keep track of inventory on the Faire app to make reordering easy!”
— Confía Collective, Shopify merchant
Store Management Apps (Freemium)
Transcy
What Is it?
Transcy is an AI-powered language translation app that helps merchants localize their Shopify stores for different markets worldwide.
Key Features
- Automatically translate your store into up to 20 languages.
- Convert prices into local currency using real-time exchange rates.
- Use geo-location to automatically set store language and currency options.
- Display images in customers’ languages.
Pricing
Transcy is free to install, including unlimited words for AI neural machine translation. Paid plans range from $11.90 – $59.90 per month and include a seven-day free trial.
What Do Users Say?
“App works great. Easy to use. The support team was also very helpful and quick to help me with adding some code to my site.”
— Soft Steps, Shopify merchant
Store Management Apps (Paid)
TrueProfit
What Is it?
TrueProfit is an advanced analytics and reporting tool for Shopify, enabling store owners to report on net profit, profit and loss, lifetime value, and more.
Key Features
- Use the real-time profit dashboard to instantly understand your financial performance.
- Automatically track shipping, taxes, transaction fees, and other costs.
- Sync ad spend from Amazon, Facebook, Google, and more in real time.
- View product-level and ad-level net profit reports.
Pricing
TrueProfit pricing ranges from $25 – $200 per month. All plans include a 14-day free trial.
What Do Users Say?
“Amazing app. Have been using it for the past four years on several ecom stores. Always tracked super easily. If there was something wrong, support would fix it within hours.”
— Magnus Watch, Shopify merchant
FAQs
What are the best Shopify apps to increase traffic?
Top-rated Shopify apps for boosting store traffic include:
- Shopify Email, for sending automated newsletters
- Automizely, for email, SMS, and push notification marketing
- Booster SEO, for driving search traffic
- Eggflow, for targeting shoppers on other Shopify stores
- Outfy, for automated social media management
What are the best Shopify apps for boosting sales?
Our favorite Shopify apps for boosting sales include:
- Flair, for showcasing your best deals and products
- Shopify Search & Discovery, for enabling site search functionality
- Judge.me, for driving social proof through product reviews
- Rebuy, for building personalized customer experiences
- Selleasy, for promoting cross-sells and upsells
Pro tip: Looking for more app recommendations? Check out our roundup of the Best Shopify Apps To Increase Sales.
What are the best Shopify apps for finding products to sell?
Looking to expand your store’s inventory? Use these Shopify apps:
- Faire, for buying wholesale products
- Printful, for selling print-on-demand products
- Spocket, for offering dropshipping products from EU and US suppliers
- Trendsi, for sourcing high-quality wholesale and drop-shipped fashion products
- DSers, for finding products and suppliers on AliExpress
Increase sales by up to 175% with product badges
- Use product labels to help products sell faster.
- Highlight best sellers, new arrivals, almost gone, and more.
Increase sales by up to 175% with product badges
- Use product labels to help products sell faster.
- Highlight best sellers, new arrivals, almost gone, and more.
See the guide
