Shopify product badges: The key to capturing your customer’s attention

TomShopify0 Comments

My daughter just started cheerleading this year. This is her first time cheering, but so far she seems like a natural.

As a result, my house (and my head) has been filled with her cheers since she is always practicing them.

For the past few weekends, we’ve been going to watch my daughter cheer at some Pee Wee football games. While watching the games, one thing I found interesting is the cheerleaders have a cheer for just about every situation.

Need to put more points on the board? They’ve got a cheer for that. Make a bad play? They have a motivational cheer to help you get over it.

At the end of the day, cheerleading is all about capturing the crowd’s attention and motivating them to cheer the players on. When your team can hear the crowd cheering them on, it helps them play their best and can make a big difference in the game.

In your Shopify store, sometimes you may need to cheer your products on to get your customers to take notice of them so they sell better.

So how do you capture the attention of your customers so they notice the products within your Shopify store?

The key is by using product badges.

Need to get more sales for your new arrivals? You can use a product badge for that. Want to let your customers know which products are on sale? You can use a badge for that too.

One of the easiest ways to capture your customer’s attention is by using product badges to highlight specific products within your store.

In today’s post, I’d like to discuss why product badges are the key to capturing your customer’s attention so your products sell faster. We’ll discuss:

  • Why product badges help your products get noticed
  • Using product badges effectively to promote your Shopify products
  • Things to avoid when using product badges

Why product badges help your products get noticed

How do you make your products stand out within your Shopify store?

When a customer visits your site, how do they go about finding products they may be interested in?

Some shoppers may be able to navigate your store and find products on their own. However, many shoppers could use a bit of guidance.

This is where product badges can really help out.

Product badges can make your products stand out from the crowd of products in your Shopify store.

How is this?

Product badges can quickly call attention to a key feature or attribute of products within your Shopify store.

For example, if you add a badge that says New Arrival to your new products, customers will be able to see at a glance which products are new within your store.

This same approach can be used to call attention to any type of products you’d like to promote including:

  • On sale products
  • Best sellers
  • Limited availability
  • Clearance items
  • And many more

These badges basically act as a small beacon of information you can present to your shoppers to promote your products.

The more attention you can draw to your products, the better your products should sell.

Using product badges effectively to promote your Shopify products

You can put together a product badge strategy for your store to promote your products in a variety of ways.

This strategy can then be used to reliably promote your products at different times throughout your Shopify store.

For example, you can use New Arrival badges when a product first comes into your store to give them a nice initial sales boost.

You can promote your best selling products with a Best Seller badge to make them sell even better.

You can make sure your customers always know what products are on sale through the use of sale badges such as 20% Off - Today only!.

For products that are not selling well, you can add Clearance badges to get them flying off the shelves faster.

A solid product badge strategy can really help you maximize your product marketing efforts within your Shopify store.

Things to avoid when using product badges

Product badges can be a great way to promote items in your Shopify store.

However, here are a couple things you may want to avoid to make the most out of your product badges.

First off, you should avoid using too many product badges. In other words, don’t over do it with the product badges.

If every product in your store has a badge, it may lessen the overall effect of the badges.

Why?

Well, if every product has a product badge, then badges no longer stand out.

This means your product badges may not grab your customer’s attention as well, since they will all just blend together.

Another thing you should avoid relates to your product badge look and feel.

You want to make sure your product badges don’t blend in with your Shopify store’s color scheme.

If your product badges blend in, they are more likely to be overlooked.

Product badges should provide a nice contrast to your Shopify store. This contrast will really make them pop so they capture your customer’s attention.

Summary

Product badges are a great way to promote your products within your Shopify store.

You can use product badges to easily convey a message about your products, such as a sale or feature, so your customer’s will take notice.

You can design a product badge strategy for your Shopify store to help promote your products in a variety of ways. This includes product promotion such as:

  • On sale products
  • Best sellers
  • Limited availability
  • Clearance items

This strategy can be a great way to promote your Shopify products to capture your customer’s attention. The more attention you can draw to your promotion, the better your products should sell.

Flair product badges can help you sell more products

You can use Flair to add Shopify product badges to your store in just a few minutes.

Click here to install Flair on your store today.

Flair charges an affordable one-time fee, and includes a 30 day, no risk, 100% money-back guarantee.

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