Best Shopify Marketing Apps in 2024
Marketing can be a heavy lift for busy Shopify merchants.
From email marketing to social media to SEO, doing it yourself takes a ton of time.
But it doesn't need to be like that, because the Shopify App Store is packed with marketing apps to lighten the load.
To help you choose right tools for your store, we’ve rounded up the best Shopify marketing apps across three categories:
- Free tools
- Freemium tools
- Paid tools
Let’s get into it…
15 Best Shopify Marketing Apps: Comparison Table
| App | What Does It Do? | Price | App Store Rating |
| Shopify Email | Email marketing | Free | 4.5/5 |
| Facebook & Instagram | Social media marketing | Free | 4.3/5 |
| TikTok | Social media marketing | Free | 4.8/5 |
| Social media marketing | Free | 4.6/5 | |
| Pop Convert | Popups and banners | Free | 4.9/5 |
| AfterShip Marketing | Marketing automation | $0 – $179/month | 4.8/5 |
| Booster SEO | SEO | $0 – $69/month | 4.9/5 |
| Judge.me | Product reviews | $0 – $15/month | 5/5 |
| UpPromote | Affiliate marketing | $0 – $199.99/month | 4.9/5 |
| EComposer | Page builder | $0 – $99/month | 4.9/5 |
| Klaviyo | Email & SMS marketing | $0 – $20+/month | 4.6/5 |
| Flair | Product badges | $29 – $99/month | 5/5 |
| Omega | Facebook ad tracking | $15.99 – $30.99/month | 5/5 |
| Vitals | Various conversion-boosting tools | $29.99 – $299.99/month | 5/5 |
| ReferralCandy | Affiliate and referral marketing | $59 – $299/month | 4.8/5 |
Learn How to Double (2X) Your Shopify Sales with Product Labels
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Boost sales by highlighting key features with product badges
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Increase conversions by promoting scarcity, urgency and social proof
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Sell more with targeted promotions to increase average order sizes
Free Apps
Shopify Email
What Is It?
Shopify Email is exactly what it sounds like: an email marketing app developed by Shopify. Email marketing delivers the highest ROI of any marketing channel, making this one of the most essential free Shopify apps.
Key Features
- Segment your audience and target them with branded emails, all within the Shopify platform.
- Leverage generative AI to optimize subject lines, email copy, and send times.
- Get started fast with no-code email templates for product recommendations, sales announcements, product restocks, and more.
Pricing
Shopify Email is free up to 10,000 email sends per calendar month, with additional sends charged at $1 per 1,000 emails.
What Do Users Say?
“The Shopify Email app is an absolute must-have for anyone looking to streamline their email marketing directly within Shopify.”
— MR. GREEN, Shopify merchant
Facebook & Instagram
What Is It?
Facebook and Instagram are two of the most e-commerce-friendly social media platforms — and this is the official app for managing your store’s presence on both sites.
Key Features
- Automatically sync eligible store products to your Facebook and Instagram shop.
- Target Facebook and Instagram users with ads and shoppable posts.
- Leverage store insights to identify your best performing products and top tagged content.
- Set up a conversion pixel to understand what happens when people click your ads.
Pricing
The Facebook & Instagram app is free to install, but you’ll have to pay for any ad campaigns you run.
What Do Users Say?
“I appreciated how the app streamlined the process of syncing my products for shoppable posts. It has definitely helped in improving my store's visibility and engagement.”
— Home 4U, Shopify merchant
TikTok
What Is It?
The official Shopify app for TikTok, another social platform with tons of shopping intent. In fact, 67% of users say TikTok inspires them to shop — even when they weren't looking to do so.
Key Features
- Use your own creatives to build TikTok ad campaigns in minutes.
- Sync products directly from Shopify to TikTok to reach a wider audience.
- Showcase products via video and live stream by syncing your store with TikTok Shop (US and UK only).
- Manage orders from TikTok Shop via your Shopify admin (US and UK only).
Pricing
TikTok is free to install, but requires budget to run ad campaigns.
What Do Users Say?
“Perfect platform for promotions! Helped me reach a wider audience for my products.”
— Snapslice, Shopify merchant
What Is It?
Pinterest might not have the audience size of Facebook, Insta, or TikTok, but it does reach 28% of high-income earners, making it a good fit for Shopify merchants.
Key Features
- Upload your product catalog to Pinterest and keep it up to date in (almost) real-time.
- Get $100 of free ad credit when you launch your first Pinterest ad campaign.
- List your entire product catalog on Pinterest free of charge.
- Build shoppable ads to reach and convert your target audience on Pinterest.
Pricing
Pinterest only charges when you buy ads, with rates based on delivery and merchant budgets.
What Do Users Say?
“Its powerful visual search and easy Shopify integration have significantly boosted our online visibility and sales. A must-have for any e-commerce business!”
— Brodtica, Shopify merchant
Pop Convert
What Is It?
Pop Convert lets you create onsite popups and banners to collect email addresses and phone numbers from store visitors.
Key Features
- Use the simple drag-and-drop editor to create your own popups and banners.
- Drive traffic to a specific URL using banners and “smart” announcement bars.
- Grow your email and SMS marketing lists with website popups.
- Take advantage of 20 different pre-built campaigns types, including upsells, exit-intent popups, and email capture popups.
Pricing
Pop Convert is totally free!
What Do Users Say?
“It's perfect for my store. It helps me grow my contact list and get in touch with my customers. I can't recommend it enough!”
— Ruth and Jane, Shopify merchant
Freemium Apps
AfterShip Marketing
What Is It?
AfterShip Marketing is a one-stop shop for e-commerce marketing automation, incorporating email, SMS, popups, and push notifications.
Key Features
- Build personalized email sequences based on customer shopping behavior.
- Customize pre-built email, SMS, and popup templates — even if you have zero coding skills.
- Run A/B tests and monitor campaign performance via a single dashboard.
- Use the built-in CRM to segment your audience.
Pricing
Send 3,000 emails to 300 contacts per month, free of charge. Or update to a paid plan ($11 – $179 per month) for higher usage limits and premium features like product recommendations and audience segmentation.
What Do Users Say?
“Our customers now get real-time updates on their orders, promos, and more. SMS? Total game-changer!”
— Tandem Tailz, Shopify merchant
Booster SEO
What Is It?
Booster SEO offers various tools to optimize Shopify stores for organic search, helping merchants grow their store’s online visibility.
Key Features
- Optimize page speed with bulk image compression.
- Use the AI AutoPilot to find and fix SEO issues based on customized rules.
- Automatically redirect broken links.
Pricing
Leverage basic SEO tools — like alt-text optimization — on the forever-free plan, or upgrade to a paid plan ($39 – $69 per month) for more advanced features like image compression and meta tag optimization.
What Do Users Say?
“Significantly improved my website’s loading speed by compressing and optimizing images without sacrificing quality. Additionally, its SEO features have helped enhance my site’s visibility by providing actionable insights for better search engine rankings.”
— Mindzet, Shopify merchant
Judge.me
What Is It?
Judge.me lets you collect customer reviews and display them on your website, making your store look more trustworthy and improving your conversion rate.
Key Features
- Send automated emails to capture product reviews incorporating photos and videos.
- Display product review ratings on Meta and Google Shopping.
- Import reviews from Amazon, Etsy, and other product review platforms.
- Drive new and repeat purchases by sending coupons and referral emails.
Pricing
Send unlimited review requests on the free plan. Or pay $15 per month to unlock all tools, widgets, and integrations.
What Do Users Say?
“I love how customizable the review requests are, allowing me to gather valuable customer feedback while keeping everything on-brand.”
— Edible Final Touch, Shopify merchant
UpPromote
What Is It?
UpPromote is one of the most popular Shopify apps for affiliate marketing, helping merchants build and manage their own affiliate program.
Key Features
- Offer automated discounts, bonuses, gifts, and store credit to incentivize affiliates.
- Build an on-brand affiliate portal with a custom signup page and affiliate links.
- Manage your commission structure, affiliate coupons, and affiliate links.
- Track affiliate referrals via affiliate links, coupons, and connected emails.
- Automate affiliate payments and commission tiers (only on Professional plan and above).
Pricing
UpPromote lets you manage unlimited affiliates and approve/deny 200 referrals per month on the free plan. Paid plans range from $29.99 – $199.99 per month and include higher referral limits and premium features (like affiliate gifting and automated payments).
What Do Users Say?
“UpPromote does exactly what it says on the tin. It allows you to easily setup and run an affiliate program.”
— Flatrock Wetsuits, Shopify merchant
EComposer
What Is It?
EComposer is a quick and easy-to-use e-commerce page builder. Use it to design any type of Shopify page, from your homepage to collection pages, product pages, and coming soon pages.
Key Features
- Create any e-commerce page type using the no-code drag-and-drop builder.
- Access a design library full of page layouts, section templates, and elements.
- Ensure pages load fast with built-in speed-up tools and optimized code.
Pricing
Create one live page or website section free of charge. Or choose a paid plan ($19 – $99 per month) to publish more pages/sections and leverage additional tools like the AI content generator.
What Do Users Say?
“Incredibly user-friendly and straightforward to use, even for beginners. The intuitive design allows you to build attractive landing pages quickly and efficiently without the usual hassle.”
— Fresh Living, Shopify merchant
Klaviyo
What Is It?
Klaviyo is an e-commerce-specific SMS and email marketing platform with powerful automations and segmentation capabilities.
Key Features
- Build automated campaigns based on data from web activity, tags, catalog, coupon codes, and more.
- Create customer segments using historical and real-time data.
- Create omnichannel campaigns using pre-built templates, including cart abandonment and back-in-stock campaigns.
- Access real-time data on revenue per automation, campaign, channel, and segment.
- Send automated emails and SMS campaigns to capture customer reviews.
Pricing
Klaviyo is free for up to 250 contacts (including up to 150 SMS/MMS credits). SMS plans start at $15 per month and include up to 1,250 SMS/MMS credits, while email plans cost $20+ per month for up to 500 contacts.
What Do Users Say?
“A great way to target by segmenting customers. Complete ease of use for email automation with flows and targeted sending.”
— Own Kind Australia, Shopify merchant
Paid Apps
Flair
What Is It?
Use Flair to create automated product badges, banners, and promotions that guide shoppers to your best-selling products and top deals.
Key Features
- Build automated promotions based on collection, product tag, stock level, variants, metafields, and more.
- Highlight your top deals and products with automated product badges, labels, banners, and countdown timers.
- Boost any type of promotion, including pre-orders, new products, and limited-time offers.
- Works with all Shopify themes, Shopify Markets, and Shopify B2B wholesale.
- Get started fast with complimentary setup on all Flair plans.
Pricing
Flair pricing ranges from $29 – $99 per month. All plans include a 14-day free trial.
What Do Users Say?
“Highly recommend! The app helps with social proof, scarcity, promotions and helps you position new products.”
— Lindas Dekor, Shopify merchant
Grow Your Shopify Sales by over 175% with Flair
-
Increase sales using product badges and sales banners
-
Maximize conversions with scarcity, urgency and countdown timers
-
Automate promotions with targeted rules and scheduling
Omega
What Is It?
Omega helps Shopify merchants better understand the impact of Facebook and Instagram ad campaigns.
Key Features
- Use advanced pixel tracking to identify buying signals and analyze shopper behavior.
- Set up multiple pixels and manage them in one place, with no coding required.
- Create automated rules for catalogs and live feed links.
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Pricing
Omega costs $15.99 – $30.99 per month, depending on which Shopify plan you use. All plans include a three-day free trial.
What Do Users Say?
“The app is incredibly easy to use, allowing me to set up multiple Facebook Pixels effortlessly without needing any manual code.”
— GLAMLAB, Shopify merchant
Vitals
What Is It?
Vitals is an all-in-one conversion marketing app incorporating 40+ different tools, covering everything from importing and collecting product reviews to promoting upsells and product bundles.
Key Features
- Access 40+ different conversion-driving tools in a single app.
- Collect customer reviews via email requests and import reviews from AliExpress, CSV, and other apps.
- Add email capture popups to key store pages.
- Create various product bundle types, including mix-and-match, fixed, and frequently bought together.
- Record and replay visitor actions as they click, scroll, and type on your site.
Pricing
Vitals pricing ranges from $29.99 – $299.99, with more expensive plans offering higher usage limits around services like review requests and push notifications. All plans include a seven-day free trial.
What Do Users Say?
“Has all the features you need to get your store up and going without having to add every app individually and ruin how fast your site loads.”
— Kodu Homes, Shopify merchant
ReferralCandy
What Is It?
ReferralCandy gives Shopify merchants the tools to create and manage affiliate marketing and referral programs via a single app.
Key Features
- Run multiple affiliate and referral programs simultaneously.
- Automate your whole referral program, from inviting customers to rewarding successful referrals.
- Customize campaigns to match your store branding.
Pricing
ReferralCandy has two regular plans, priced at $59 and $299 per month. The higher option charges a lower commission on referral sales and offers premium support. ReferralCandy also offers an enterprise plan, priced at $24,000 per year. All plans include a 14-day free trial.
What Do Users Say?
“Best referral app on Shopify. Has a ton of features, and their customer support is extremely responsive and helpful. Highly recommend!”
— Dr Direct Retainers, Shopify merchant
FAQs
How do I get my Shopify store noticed?
There are lots of ways to get your Shopify store noticed, including:
- SEO to improve your store’s organic visibility
- Paid search to target shoppers when they’re looking to buy
- Social media marketing to build brand awareness and sales
Pro tip: Learn more in Boost Your Shopify Store with a Winning Marketing Strategy.
What are the best Shopify marketing apps?
There are hundreds of marketing apps in Shopify’s app store, but some of the best include:
- Flair, to boost sales by promoting your top deals and best-selling products
- Judge.me, to collect customer reviews and display them on your site
- Booster SEO, to improve your store’s organic rankings.
- Pop Convert, to grow your email list and boost conversions.
- Klaviyo, to engage your audience and drive sales with email marketing.
Pro tip: For more recommendations, check out Best Shopify Apps To Increase Sales.
