E-commerce Guides

Free e-commerce resources to grow your store.

Sales and Marketing

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How to Increase Landing Page Conversion Rate

A landing page is a standalone web page built specifically for a marketing campaign. As the name suggests, it’s where visitors “land” after clicking through from somewhere else, like an ad or email.

How to Increase Google Ads Conversion Rate Without Spending More

Google estimates that, for every $1 you spend on Google Ads, you’ll earn a profit of $8.

Trust Badges for E-Commerce: 10 Types You Can’t Ignore

Trust is a valuable asset for any e-commerce brand.

Technical Guides

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Product Feeds: What Are They and Why Do They Matter?

From advertising on platforms like Facebook and Google to listing your products on marketplaces like Amazon, product feeds play a key role in e-commerce success.

Product Management

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What is a SKU & How To Create Effective SKUs

Whether you sell a dozen different products or several thousand, tracking and managing inventory is an essential part of managing a Shopify store.

E-commerce Strategies

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Shopify vs Stripe: Features, Pricing & Use Cases Compared

Shopify and Stripe are two of the world’s most popular e-commerce solutions. But which is right for you?

E-commerce and Sustainability: How to Make Your Business Eco-Friendly

The Importance of Sustainability in E-commerce Once merely a popular term, sustainability has now evolved to become the benchmark for modern business practices. The importance of this concept in the realm of e-commerce is immeasurable. In the pursuit of maintaining a competitive edge and upholding social responsibility, e-commerce platforms are instrumental in spearheading the transition towards more ecologically conscious operational models.

White Label vs. Private Label: What's the Difference?

Thinking of selling your own products? You’ve probably heard that private and white labeling are popular solutions.

Customization and Optimization

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The Ultimate Guide to Product Badges

Are you using product badges to promote products within your e-commerce store? If not, you might be missing out on some sales.