Run a Minimum Purchase Sale

1 min read
updated Oct 07 2021
A great way to increase average order size is to offer a minimum purchase sale. For example “Get 25% OFF orders of $75 or more!”. This can drive new customers to buy, as well as increase average order size as customers buy more to qualify for the discount.
Best For
  • Increase average order size
  • Increase sales
Let's do it

1. Document the details

First you’ll need to determine a few things before we get started:

  • Which products are a part of the sale? You could run this offer store-wide, or you could limit your sale to a set of products or collections.
  • What are the terms of the sale? You can offer a percent discount such as ‘Spend $75 Get 20% OFF’. Or you can offer a fixed amount such as ‘Spend $75 Get $15 OFF’.
  • When should the sale start and end?

2. Create an “On Sale” collection

Do in Shopify

You can skip this step If this is a storewide sale, or if your sale items are already in a collection.

Create an ‘On Sale’ collection to make it easier for customers to navigate your sale items. This collection will also make it easy to limit the discount to specific items in the next step.

Shopify collection

3. Implement the discount in Shopify

Do in Shopify

To implement this sale in Shopify, you can use Discount Code, Automatic, or Script Editor discounts.

Use the details from Step 1 to create the [Shopify discount](/guides/discounting-shopify-products/).

In this example, we'll create a 20% OFF discount code for all items in the On Sale collection for order values $75 and up.

Enter the discount code:

Shopify discount code

Choose Percentage for the discount type:

Shopify discount type

Set the discount value to 20% for items in the On Sale collection:

Shopify discount value

Specify the minimum purchase amount:

Shopify discount minimum

4. Highlight the products eligible for the sale

Do in Flair

Add a product badge such as ‘SALE’ to all eligible products:

Flair badge

You can optionally skip this step if this is a storewide sale.

5. Promote the sale

Do in Flair

Ensure every visitor to your site knows about this sale with a banner, linked to your ‘On Sale’ collection, like this:

Flair banner

Consider featuring the ‘On Sale’ collection on your store home page for maximum exposure.

Level Up!

  • Add a countdown timer to create urgency
  • Create an ‘Add On’ collection of items that make it easier for customers to hit the minimum purchase amount