E-commerce Guides page 2

Scarcity and urgency make us consumers do funny things.

Whether you sell a dozen different products or several thousand, tracking and managing inventory is an essential part of managing a Shopify store.

These days, a product typically no longer lives just within your e-commerce store. In addition to your e-commerce site, your products may be posted to a variety of places such as additional sales channels, product ads, affiliate sites, social networks, and more. These tactics allow you to extend your store's reach and grow your customer base.