Badge link support, plus relative and JavaScript link types

We've just added link support for Flair badges and introduced two powerful new link types for both badges and banners.

Badge links

You can now make badges interactive with links:

Link to sale collections, external sites, or trigger advanced actions like starting a text or email — even run custom JavaScript. More on that below.

New link types

Two new options add more flexibility:

Relative links Just use paths starting with /, like /collections/best-sellers. No need to type your full store domain.

JavaScript links Run custom JavaScript on click — great for advanced integrations. Examples: javascript:dispatchEvent(new CustomEvent('flair-offer-click')) or javascript:customFunction()

Supported link types

Flair now supports all these link formats:

• http:, https:, / – Link to any page in your shop or beyond, e.g., /collections/sale.
• sms: – Open a pre-filled text message, e.g., sms:5551112222&body=Get 20% Off.
• mailto: – Open a pre-filled email, e.g., mailto:deals@example.com?subject=Special Offer&body=Please send me the 20% OFF code.
• javascript: – Fire custom events or functions, e.g., javascript:dispatchEvent(new CustomEvent('flair-offer-click')).

Learn more

• Flair badges guide
• Flair banners guide