Burst Commerce Burst Commerce

Privacy Policy

6 min read
updated Nov 11 2024

In this policy, we lay out: what data we collect and why; how your data is handled; and your rights with respect to your data. We never sell your data.

This policy applies to all products built and maintained by Brainy Atom LLC, including the Burst Commerce marketing site and the Shopify apps Flair and Best Seller Insights.

This policy applies to our handling of information about site visitors, prospective customers, and customers and authorized users (in relation to their procurement of the services and management of their relationship with Brainy Atom). We refer collectively to these categories of individuals as “you” throughout this policy.

What we collect and why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Identity and access

When you sign up for a Brainy Atom product, we may ask for identifying information such as your name, email address, and maybe a company name. That’s so you can personalize your new account, and we can send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates.

We’ll never sell your personal information to third parties.

Billing information

The app billing information is managed by Shopify.

Product interactions

We store on our servers the content that you upload or receive or maintain in your Brainy Atom product accounts. This is so you can use our products as intended. We keep this content as long as necessary to provice the Services.

Website interactions

We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active.

Advertising and Cookies

Brainy Atom occasionally runs ads on various third-party platforms such as Google. Users who click on one of our ads will be sent to the Burst Commerce marketing site. Where permissible under law, we may load an ad-company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.

We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.

A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies in your browser settings, although our apps won’t work and other aspects of our service may not function properly if you turn cookies off.

Voluntary correspondence

When you email Brainy Atom with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.

We also store information you may volunteer, for example, written responses to surveys. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.

When we access or disclose your information

  • To provide products or services you’ve requested. We use some third-party subprocessors to help run our applications and provide the Services to you. See our Third-party subprocessors for more information.
  • To help you troubleshoot or address a software bug.
  • To investigate, prevent, or take action regarding restricted uses.
  • Aggregated and de-identified data. We may aggregate and/or de-identify information collected through the services. We may use de-identified or aggregated data for any purpose, including marketing or analytics.
  • Finally, if Brainy Atom is acquired by or merges with another company — we don’t plan on that, but if it happens — we’ll notify you well before any of your personal information is transferred or becomes subject to a different privacy policy.

Third-party subprocessors

Here is a list of the third-party subprocessors we may use to help run our applications and provide the Services to you:

How we secure your data

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. All Services and data are hosted and managed in Amazon Web Services secure data centers.

Data retention

We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Location of site and data

Our products and other web properties are primarily housed in the United States. If you are located in the European Union, UK, or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.

Changes and questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. If we make significant changes, we will refresh the date at the top of this page.

Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please get in touch by contacting support.