Burst Guides

E-commerce and Shopify guides to help your store succeed.

How to Increase Landing Page Conversion Rate

A landing page is a standalone web page built specifically for a marketing campaign. As the name suggests, it’s where visitors “land” after clicking through from somewhere else, like an ad or email.

How to Increase Google Ads Conversion Rate Without Spending More

Google estimates that, for every $1 you spend on Google Ads, you’ll earn a profit of $8.

Shopify Product Tags for SEO: Do They Help & How to Use Them

Did you know traffic from organic search converts at a higher rate than any other source?

Shopify SEO Problems: 9 Common Issues & How to Fix Them

From social media ads to email marketing to influencer campaigns, there’s no shortage of ways for Shopify merchants to reach their target audience.

How to Find Your Shopify Conversion Rate (Step-by-Step Guide)

Conversion rate is one of the most important e-commerce metrics. Because there’s no point driving a ton of visitors to your site if none of them buys anything.

How to Price Products on Shopify: Complete Pricing Strategy Guide (2025)

Pricing products is easy – just slap on a profit margin and you’re good to go, right?

Shopify A/B Testing: What to Test & How to Boost Conversions

You’ve likely heard that A/B testing is a key step in improving the performance of your Shopify store. Maybe you’ve even started experimenting with some simple tests of your own, like sending the same marketing email with two different subject lines to see which performs best.

Best Shopify Apps for Product Personalization in 2025

From changing colors to adding names and images, selling customizable products can boost your average order value.

How to Increase Average Order Value on Shopify: 12 Proven Strategies That Work in 2025

Depending on your e-commerce niche, it could cost as much as $377 to acquire a new customer.

Trust Badges for E-Commerce: 10 Types You Can’t Ignore

Trust is a valuable asset for any e-commerce brand.

Best Shopify Loyalty Apps in 2025

Loyalty is a precious commodity in the world of e-commerce, where even super obscure niches are targeted by hundreds of brands and retailers.

Best Shopify Apps for Product Badges & Labels in 2025

Product labels and badges are one of the most effective ways to increase e-commerce conversion rates, allowing merchants to:

Is Shopify Plus Worth It? Features, Costs & Benefits Explained

Shopify Plus is Shopify’s top-tier price plan. Designed for online stores with complex needs, it offers more inventory locations, staff accounts, and markets than Shopify’s regular price plans – and that’s just for starters.

Shopify vs Stripe: Features, Pricing & Use Cases Compared

Shopify and Stripe are two of the world’s most popular e-commerce solutions. But which is right for you?

Best Shopify Upsell Apps in 2025

Upselling is the art of persuading shoppers to add more to their cart – whether that's a higher-value version of what they're already buying or a complementary product they didn't know they needed.