Shopify Guides

8 Black Friday / Cyber Monday Promotion Ideas

As an e-commerce merchant, the Black Friday / Cyber Monday weekend could be your biggest sales opportunity of the year. Failing to seize the day might make a big impact on your overall sales for the year. This Thanksgiving weekend shoppers are prepared to open their wallets to the tune of billions of dollars. With advance planning, your e-commerce store can get a bigger slice of these holiday spending dollars.

The Ultimate Guide to Product Badges

Are you using product badges to promote products within your e-commerce store? If not, you might be missing out on some sales. Product badges let you make more sales from your existing customers by highlighting key product details. You can even use badges to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales. In this article, we’ll show you how you can use product badges within your shop to motivate more of your customers to buy.

High Converting Product Badge Ideas From 3 Top E-commerce Merchants

Product badges are an excellent way to highlight products and boost sales. According to one source, using product badges on your e-commerce site can increase conversion rates by 55%. Product badges have numerous benefits including: Helping shoppers find products more easily Increasing conversions by using social proof Getting customers to buy now with scarcity and urgency Creatively and efficiently educating shoppers To show you how beneficial product badges can be, we’ll take a look at how 3 well-known e-commerce sites make great use of product badges within their shops.

While Supplies Last: Increase Conversions With Urgency and Scarcity

The situation is simple: You sell products on your e-commerce site and want people to buy them. Your job is figuring out how to get potential buyers to invest their money in what you’re selling. For as long as merchants have sold goods and services, messages like “while supplies last” and “get ‘em while they’re hot” have been used. Contained in these messages are two key concepts — Scarcity and Urgency.

5 Ways To Add Social Proof to Your Shopify Store

How does a shopper decide which product to buy out of the sea of possible product options available? In other words, how does one product stand out from the crowd? One powerful way to make your products stand out is by using Social Proof. People, by our very nature, are social creatures. Like it or not, we are influenced by the actions of others. Social proof makes it easy for prospective customers to see what products are popular with other shoppers.

E-Commerce News: Sales Tax and 25 Tips to Optimize Your Checkout

This week in e-commerce news we have big changes related to e-commerce sales tax laws and 25 tips for optimizing your store checkout. Supreme Court ruling paves the way for e-commerce sales tax collection Online shopping has always had one huge benefit over buying from brick and mortar stores — sales tax was not collected. Just because it wasn’t collected doesn’t mean it wasn’t owed. But the fact of the matter is most consumers never reported these sales taxes owed.

Product marketing using psychological persuasion

In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency Liking Authority Social proof Scarcity Unity The first 6 of these triggers were originally outlined in Robert Cialdini’s famous book Influence: The Psychology of Persuasion. The 7th trigger, Unity, was added in more recent years.

How to position product badges on top of product images

As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere with the ability for customers to view your products which could impact sales Badges on top of images must use minimal text due to space limitations such as “New”, or “Save” which may not convert as well But every week or so I am asked a question similar to this one I recently received from Flair customer Paul:

Keeping your Shopify store running smoothly

I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working every year or so and require a service visit to fix it. But this time the fix was different, and I’m optimistic we’ve fixed it for good.

Promote limited quantity Shopify products to capture more sales

Around this time every year an interesting trend takes place in my household. You see, with Easter behind us, this is the time of year when our Cadbury egg stash starts to run out. Apparently, I’ve passed down my love of chocolatey cream eggs to both of my kids. So when our Cadbury egg supplies are running low, I am reminded of how motivating scarcity can be. Once the stash gets down to the last few, the Cadbury eggs all of a sudden become the most popular dessert choice in our house.

Why you should be promoting your Shopify best sellers

One things for sure about every Shopify store, some products sell better than others. Some products are just more desirable than others in your store. Your best selling products will typically outperform your other products by an order of magnitude. Given this, it makes a lot of sense to focus your limited resources more heavily on your best selling products. Today I’d like to share with you a few reasons why you should be promoting your best selling Shopify products.

Shopify product sales as percentage or dollar amounts: Which is better?

When you’re running a product sale in your Shopify store, is it better to show the savings as a percent off or a dollar amount? For example, let’s say you are selling a shirt on sale for $15 that retails for $20. Is it better to say “25% OFF” or “SAVE $5”. Today, I’d like to discuss why you might choose to show a product’s savings as a percentage vs a dollar amount.