Shopify Guides

8 Black Friday / Cyber Monday Promotion Ideas

As an e-commerce merchant, the Black Friday / Cyber Monday weekend could be your biggest sales opportunity of the year. Failing to seize the day might make a big impact on your overall sales for the year. This Thanksgiving weekend shoppers are prepared...

The Ultimate Guide to Product Badges

Are you using product badges to promote products within your e-commerce store? If not, you might be missing out on some sales. Product badges let you make more sales from your existing customers by highlighting key product details. You can even use...

High Converting Product Badge Ideas From 3 Top E-commerce Merchants

Product badges are an excellent way to highlight products and boost sales. According to one source, using product badges on your e-commerce site can increase conversion rates by 55%. Product badges have numerous benefits including: Helping shoppers...

While Supplies Last: Increase Conversions With Urgency and Scarcity

The situation is simple: You sell products on your e-commerce site and want people to buy them. Your job is figuring out how to get potential buyers to invest their money in what you’re selling. For as long as merchants have sold goods and services...

5 Ways To Add Social Proof to Your Shopify Store

How does a shopper decide which product to buy out of the sea of possible product options available? In other words, how does one product stand out from the crowd? One powerful way to make your products stand out is by using Social Proof. People,...

E-Commerce News: Sales Tax and 25 Tips to Optimize Your Checkout

This week in e-commerce news we have big changes related to e-commerce sales tax laws and 25 tips for optimizing your store checkout. Supreme Court ruling paves the way for e-commerce sales tax collection Online shopping has always had one huge benefit...

Product marketing using psychological persuasion

In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency

How to position product badges on top of product images

As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere...

Keeping your Shopify store running smoothly

I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working...

Promote limited quantity Shopify products to capture more sales

Around this time every year an interesting trend takes place in my household. You see, with Easter behind us, this is the time of year when our Cadbury egg stash starts to run out. Apparently, I’ve passed down my love of chocolatey cream eggs to both...

Why you should be promoting your Shopify best sellers

One things for sure about every Shopify store, some products sell better than others. Some products are just more desirable than others in your store. Your best selling products will typically outperform your other products by an order of magnitude...

Shopify product sales as percentage or dollar amounts: Which is better?

When you’re running a product sale in your Shopify store, is it better to show the savings as a percent off or a dollar amount? For example, let’s say you are selling a shirt on sale for $15 that retails for $20. Is it better to say “25% OFF” or ...