How I Use Automation To Manage Over 300,000 Products Across 5 Sites

TomE-Commerce Tips0 Comments

It all started back in 2008 with the launch of the t-shirt search engine Teenormous.com. At the time of the launch, Teenormous consisted of just under 15,000 t-shirts, offered by roughly a half-dozen merchants. Over the next few months, more tees and merchants were added to the site and the inventory quickly grew. As Teenormous started approaching 50,000 shirts, updating … Read More

7 Key Motivations That Cause Shoppers To Buy From You

TomE-Commerce Tips0 Comments

People buy for many reasons. Some buy out of necessity. Others buy because it makes them feel good. The list goes on and on. Knowing the motivations of your audience can play a key part in helping convert them to happy, paying customers. I recently came across this great list of reasons why people may be motivated to buy from … Read More

Stripe Launches Relay For Mobile Commerce

TomE-Commerce News0 Comments

Stripe just announced the launch of Relay, a new tool to help e-commerce stores sell more via mobile devices. What is Stripe Relay? From their announcement: Today, mobile e-commerce websites aren’t working: Ten-step shopping carts, mandatory account signup, slow page loads. When we get linked to a shopping cart on our phone, we usually just give up. That shouldn’t be … Read More

Social Media Tips for E-Commerce Store Owners

TomE-Commerce Tips, Social Media0 Comments

As an e-commerce store owner, you may be asking yourself how much time and effort is worth investing in your social media strategy. If you don’t invest enough, you may be leaving an entire marketing channel untapped for future customers in profits. If you invest too much, then perhaps you will not reap the rewards of your labor and efforts. … Read More

Automate Your E-Commerce Store Using Zapier

TomE-Commerce Tips0 Comments

It’s an incredible time to be an e-commerce store owner. There are literally hundreds of different tools available to help you manage and run your store. You can use tools to help you with project management, accounting, customer relationship management (CRM), email marketing, and social media marketing. The list goes on and on. These tools provide a lot of power, … Read More

Using Custom Apps (Safely) To Enhance Your E-Commerce Store

TomE-Commerce Tips0 Comments

E-Commerce Apps

Custom Apps are a great way to add custom functionality to your e-commerce store above and beyond what is provided out of the box for your platform. If you are looking for some special feature, and your e-commerce store software doesn’t provide it, there are two primary ways to get an app: Marketplace Apps Custom Apps Marketplace Apps If you … Read More

Is Your E-Commerce Store Robot Friendly?

TomE-Commerce Tips0 Comments

Man and Robot High Five

You’ve setup your store with painstaking detail, crafted the perfect combination of product offerings, and made it as human-friendly as possible. But are you also making sure the search engine robots are happy? If you are not paying attention to the robots that crawl your store, it may cost you exposure to future shoppers (and therefore money). Have no fear, … Read More