The Components Of A Good Product SKU

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The product SKU is one of the most useful and often overlooked components in setting up your store. It is at the heart of every Order and interaction with your product. This post will outline what a product SKU is, how it plays a part in your product’s lifecycle and a few tips for setting up a good product SKU … Read More

An Introduction To Product Data Feeds

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These days, a product typically no longer lives just within your e-commerce store. In addition to your e-commerce site, your products may be posted to a variety of places such as additional sales channels, product ads, affiliate sites, social networks, and more. These tactics allow you to extend your store’s reach and grow your customer base. So how do you … Read More

How I Use Automation To Manage Over 300,000 Products Across 5 Sites

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It all started back in 2008 with the launch of the t-shirt search engine At the time of the launch, Teenormous consisted of just under 15,000 t-shirts, offered by roughly a half-dozen merchants. Over the next few months, more tees and merchants were added to the site and the inventory quickly grew. As Teenormous started approaching 50,000 shirts, updating … Read More

Stripe Launches Relay For Mobile Commerce

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Stripe just announced the launch of Relay, a new tool to help e-commerce stores sell more via mobile devices. What is Stripe Relay? From their announcement: Today, mobile e-commerce websites aren’t working: Ten-step shopping carts, mandatory account signup, slow page loads. When we get linked to a shopping cart on our phone, we usually just give up. That shouldn’t be … Read More

Automate Your E-Commerce Store Using Zapier

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It’s an incredible time to be an e-commerce store owner. There are literally hundreds of different tools available to help you manage and run your store. You can use tools to help you with project management, accounting, customer relationship management (CRM), email marketing, and social media marketing. The list goes on and on. These tools provide a lot of power, … Read More

Is Your E-Commerce Store Robot Friendly?

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Man and Robot High Five

You’ve setup your store with painstaking detail, crafted the perfect combination of product offerings, and made it as human-friendly as possible. But are you also making sure the search engine robots are happy? If you are not paying attention to the robots that crawl your store, it may cost you exposure to future shoppers (and therefore money). Have no fear, … Read More