I recently took my family on a trip to visit Washington D.C. This was the first time both of my kids had been to our nation’s capital, and I wanted to make the most of it.
I had big plans to introduce my kids to all of my favorite museums and monuments. However, on day one it quickly became apparent that this trip was not going to go according to plan.
You see, my kids have a much shorter attention span for things like museums and monuments than I had originally estimated.
We cruised through the Museum of Natural History about 10 times faster than I would have on my own. You could tell they weren’t going to make it through many more.
I realized I needed to modify my plan.
So, I decided to narrow the list of monuments and museums to just a few I thought they would like best, and save the rest for another trip. I figured if we can’t do everything, we might as well focus on the places on the list that my family would like best.
A similar scenario plays out when it comes to advertising your Shopify products with paid product ads.
With product ads, you are dealing with both the limited attention span of your prospective customer, as well as a limited ad budget. As a result, you’ll want to make sure you are focusing on the best products your store has to offer.
In today’s post, we’ll discuss how you can make your product ads more profitable by focusing on your best selling products.
Focus your product ads on your best selling Shopify products
The difference between a successful ad campaign and an unsuccessful one can be razor thin. As a result, you’ll want to do everything in your power to give your product ads the best chance for success.
One of the first places you can focus on is which products you are displaying in your product ad campaigns. Showing the right products can make a big impact on the overall success of your ad campaign.
This is where your best selling products can really make a huge impact. Your best selling products have a proven track record, so you know they are more likely to convert.
By putting your best products front and center, you will have a much higher chance of these products converting to sales. This should help you maximize your limited ad budget and lead to more profit on your ad campaigns.
As an added bonus, product ads that perform better should also command a lower cost per click. Lowering the cost per click should result you even more profit.
How to target your best selling Shopify products in Google and Facebook product ads
You can set up your Google and Facebook ad feeds to make it easy for you to focus on your best selling products using the same technique.
How is this possible?
You see, both Google and Facebook support the same feed format, the Google Data feed format.
The Google Data feed format supports up to 5 custom labels (e.g. custom_label_0 through custom_label_4). You can use these custom labels to add extra attributes to your products, and then target them specifically in your ad campaigns.
For example, you could add the custom label of
best-seller to your best selling products in your Shopify store. Then you can use the
best-seller custom label to focus your product ads on your best selling products.
In Google Adwords, this is accomplished by building an Ad Set based on your custom label. In Facebook Ads Manager, you can use the custom label to create a Product Set and then target your product ads within the Facebook platform.
Focusing on your best selling products should help make your product ad campaigns more profitable since your best selling products should outperform your less popular ones.
When you spend time and money on product ads, it is important to maximize your chances of success. One of the best ways to make your product ads more successful is by focusing on your best selling products.
You can label your best selling products in Google and Facebook product ads by using custom labels. This allows you to then focus your product ads on the products in your Shopify store that are most likely to sell.
By focusing on products that are more likely to sell, your product ads should be more successful and lead to more profit for you and your store.
How Best Seller Insights can help make your product ads more profitable
My Shopify app, Best Seller Insights, makes it easy to track your best sellers so you can focus on them as part of your product ad strategy.
Best Seller Insights can automatically tag your best selling products daily, based on a custom sales period that you control.
Focusing on the right best sellers will help you make more profit from your product ads.