Over the past couple of weeks I’ve been putting together a short video to explain what my Shopify app Flair product badges has to offer. This type of video is typically referred to as an explainer video.
An explainer video is a great way to promote the value that Flair can offer Shopify merchants:
Flair helps Shopify merchants increase conversions from their existing store traffic by promoting scarcity, urgency and social proof.
Explaining how Flair can help merchants increase their conversions in an easy to understand video should let merchants see right away if Flair is a good fit for their Shopify store.
Making this explainer video felt a lot like making a mini animated movie. It involved writing a script with visual queues, building and refining a storyboard, hiring a voice actor to read the script, and finally an animation phase based on the storyboard. I’m really happy with how this all came together.
So without further delay, I present to you the Flair explainer video.
I hope you enjoy it. Let me know what you think in the comments below.