How PetSmart gets rid of seasonal items

TomE-Commerce Tips, Shopify0 Comments

This past week I was out shopping at PetSmart for my dog Tebow seen here: As I was walking around the store, one thing became clear: PetSmart still had lots of seasonal items for sale — but the season was over. Since it was past Christmas, PetSmart was highly motivated to get these items off of their shelves. So how … Read More

How Amazon, Best Buy and Walmart promote best sellers

TomE-Commerce Tips, Shopify0 Comments

Promoting your best sellers can be a great way to double down on what’s working and maximize sales. In this post, we’ll take a look at examples of how Amazon, Best Buy and Walmart promote their best selling products. These examples should hopefully provide some inspiration for promoting your best selling products within your store. Sound good? Great, let’s dive … Read More

The Components Of A Good Product SKU

TomE-Commerce Tips0 Comments

The product SKU is one of the most useful and often overlooked components in setting up your store. It is at the heart of every Order and interaction with your product. This post will outline what a product SKU is, how it plays a part in your product’s lifecycle and a few tips for setting up a good product SKU … Read More

An Introduction To Product Data Feeds

TomE-Commerce Tips0 Comments

These days, a product typically no longer lives just within your e-commerce store. In addition to your e-commerce site, your products may be posted to a variety of places such as additional sales channels, product ads, affiliate sites, social networks, and more. These tactics allow you to extend your store’s reach and grow your customer base. So how do you … Read More

How I Use Automation To Manage Over 300,000 Products Across 5 Sites

TomE-Commerce Tips0 Comments

It all started back in 2008 with the launch of the t-shirt search engine At the time of the launch, Teenormous consisted of just under 15,000 t-shirts, offered by roughly a half-dozen merchants. Over the next few months, more tees and merchants were added to the site and the inventory quickly grew. As Teenormous started approaching 50,000 shirts, updating … Read More

7 Key Motivations That Cause Shoppers To Buy From You

TomE-Commerce Tips0 Comments

People buy for many reasons. Some buy out of necessity. Others buy because it makes them feel good. The list goes on and on. Knowing the motivations of your audience can play a key part in helping convert them to happy, paying customers. I recently came across this great list of reasons why people may be motivated to buy from … Read More

Social Media Tips for E-Commerce Store Owners

TomE-Commerce Tips, Social Media0 Comments

As an e-commerce store owner, you may be asking yourself how much time and effort is worth investing in your social media strategy. If you don’t invest enough, you may be leaving an entire marketing channel untapped for future customers in profits. If you invest too much, then perhaps you will not reap the rewards of your labor and efforts. … Read More

Automate Your E-Commerce Store Using Zapier

TomE-Commerce Tips0 Comments

It’s an incredible time to be an e-commerce store owner. There are literally hundreds of different tools available to help you manage and run your store. You can use tools to help you with project management, accounting, customer relationship management (CRM), email marketing, and social media marketing. The list goes on and on. These tools provide a lot of power, … Read More