How Amazon, Best Buy and Walmart promote best sellers

TomE-Commerce Tips, Shopify0 Comments

Promoting your best sellers can be a great way to double down on what’s working and maximize sales. In this post, we’ll take a look at examples of how Amazon, Best Buy and Walmart promote their best selling products. These examples should hopefully provide some inspiration for promoting your best selling products within your store. Sound good? Great, let’s dive … Read More

The Components Of A Good Product SKU

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The product SKU is one of the most useful and often overlooked components in setting up your store. It is at the heart of every Order and interaction with your product. This post will outline what a product SKU is, how it plays a part in your product’s lifecycle and a few tips for setting up a good product SKU … Read More

An Introduction To Product Data Feeds

TomE-Commerce Tips0 Comments

These days, a product typically no longer lives just within your e-commerce store. In addition to your e-commerce site, your products may be posted to a variety of places such as additional sales channels, product ads, affiliate sites, social networks, and more. These tactics allow you to extend your store’s reach and grow your customer base. So how do you … Read More

How I Use Automation To Manage Over 300,000 Products Across 5 Sites

TomE-Commerce Tips0 Comments

It all started back in 2008 with the launch of the t-shirt search engine Teenormous.com. At the time of the launch, Teenormous consisted of just under 15,000 t-shirts, offered by roughly a half-dozen merchants. Over the next few months, more tees and merchants were added to the site and the inventory quickly grew. As Teenormous started approaching 50,000 shirts, updating … Read More

7 Key Motivations That Cause Shoppers To Buy From You

TomE-Commerce Tips0 Comments

People buy for many reasons. Some buy out of necessity. Others buy because it makes them feel good. The list goes on and on. Knowing the motivations of your audience can play a key part in helping convert them to happy, paying customers. I recently came across this great list of reasons why people may be motivated to buy from … Read More

Social Media Tips for E-Commerce Store Owners

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As an e-commerce store owner, you may be asking yourself how much time and effort is worth investing in your social media strategy. If you don’t invest enough, you may be leaving an entire marketing channel untapped for future customers in profits. If you invest too much, then perhaps you will not reap the rewards of your labor and efforts. … Read More

Automate Your E-Commerce Store Using Zapier

TomE-Commerce Tips0 Comments

It’s an incredible time to be an e-commerce store owner. There are literally hundreds of different tools available to help you manage and run your store. You can use tools to help you with project management, accounting, customer relationship management (CRM), email marketing, and social media marketing. The list goes on and on. These tools provide a lot of power, … Read More

Using Custom Apps (Safely) To Enhance Your E-Commerce Store

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E-Commerce Apps

Custom Apps are a great way to add custom functionality to your e-commerce store above and beyond what is provided out of the box for your platform. If you are looking for some special feature, and your e-commerce store software doesn’t provide it, there are two primary ways to get an app: Marketplace Apps Custom Apps Marketplace Apps If you … Read More

Is Your E-Commerce Store Robot Friendly?

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Man and Robot High Five

You’ve setup your store with painstaking detail, crafted the perfect combination of product offerings, and made it as human-friendly as possible. But are you also making sure the search engine robots are happy? If you are not paying attention to the robots that crawl your store, it may cost you exposure to future shoppers (and therefore money). Have no fear, … Read More