Increase your Shopify sales with multiple product badges

3 min read
created Feb 21 2018
Increase your Shopify sales with multiple product badges

Product badges are a great way to promote the important features of your products to help them sell faster.

You can use a product badge to highlight social proof with a Best Seller badge. You can also use a product badge to highlight scarcity with a Limited Quantity badge.

But what if a product is both a best seller AND has a limited quantity?

The answer is to show both the Best Seller and Limited Quantity product badges together.

Showing multiple product badges together allows you to highlight multiple key product features to your customers. This can create a multiplier effect where you can benefit from the marketing effects of both badges at once.

Using the example above, you could benefit from both the social proof boost and the scarcity boost at the same time. This combination should result in even more sales for your store.

In this post we'll discuss using multiple product badges in your Shopify store.

We'll discuss:

  • Product badges can lead to more sales
  • Multiple product badges — the multiplier effect
  • Multiple product badge examples

Product badges can help lead to more sales

Product badges are a great way to highlight and promote specific products within your Shopify store.

You can use product badges with proven marketing techniques such as scarcity, urgency and social proof to help you capture even more sales.

For example, if one of your products is almost out of stock, a Limited Quantity badge may help capture the sale by triggering the scarcity effect.

Likewise, a Best Seller badge can also motivate your customers to buy based on social proof.

Product badges work well because they quickly call attention to key product details. These details should help motivate your customers to buy your products.

Multiple product badges — the multiplier effect

But what if you could combine product badges together to create a multiplier effect?

This is where displaying multiple product badges comes in.

Displaying multiple product badges at the same time lets you promote multiple key product details to your customers at the same time.

This means you can promote things like scarcity and social proof with a Limited Quantity badge combined with a Best Seller badge.

Combining multiple promotional elements can multiply their effectiveness and ultimately lead to more sales within your shop.

Multiple product badge examples

Here are some badge examples which combine multiple product badges within your Shopify store.

  • Combine discounts such as Free Shipping and On Sale badges
  • Combine scarcity and urgency such as Almost Gone and Today Only badges
  • Combine product features such as Limited Edition with Exclusive badges
  • Combine social proof and recency such as Best Seller and New Arrival badges

The number of combinations you can use are nearly endless. This should hopefully give you a few ideas to try within your Shopify store.

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Summary

To recap, we discussed how using product badges in your shop can lead to more sales.

Product badges can help make your products sell faster by highlighting key product details to your customers.

You can use product badges to highlight proven marketing techniques such as scarcity, urgency and social proof.

Combining multiple badges can multiply their effectiveness and should lead to more sales within your shop.