How do you know which e-commerce strategies can lead to more sales in your store? Most often, the best way to find out what works is to learn through experimentation. Want to see if urgency works? Try a well-placed countdown timer and you’ll soon... read more

I mentioned a couple of weeks back that my new Shopify app, Flair product badges, was submitted to the Shopify app team for review. In case you missed it, you can read the Flair introduction post here. As I mentioned in that post, the Shopify app... read more

As you may recall, I recently discussed how my daughter and I had a hard time making slime together due to the lack of one of the key ingredients. At the time, Elmer’s glue was very hard to come by due to the popularity of the slime making craze.... read more

Over the past few weeks I’ve been putting the finishing touches on my new Shopify app: Flair product badges. I’m happy to report I just submitted Flair to the Shopify app store. Flair makes it easy to add product badges to help your Shopify store... read more

This past weekend my wife and daughter went on a mission to try to find an elusive fidget spinner like the ones shown here: You see, fidget spinners are pretty hard to come by around here. As soon as a store gets them, they end up selling out almost... read more

My friend Matt (creator of the excellent timeline tool Preceden) sent me this picture he took of a wine display at a local wine merchant: I guess I talk about best sellers so much around here that my friends are starting to send me sightings of... read more

Last week, we discussed how you can use sections to feature collections in your Shopify store. The section-based approach has its merits: it is simple to use and doesn’t require diving into any Liquid theme code. However, sections may not always be... read more

This past weekend, my daughter (who’s in 2nd grade) brought a friend home from school to stay with us for the weekend. However, this was not your typical sleep over scenario. You see, each week, my daughter’s teacher rewards one student by letting... read more

Today, i’d like to share with you a few tips related to recommending products within your Shopify store. These are tips you can use right now to help your customers find the right product within your store. This topic was inspired by a recent experience... read more

I recently took my family on a trip to visit Washington D.C. This was the first time both of my kids had been to our nation’s capital, and I wanted to make the most of it. I had big plans to introduce my kids to all of my favorite museums and monuments... read more