5 Ways To Add Social Proof to Your Shopify Store July 3, 2018 5 Ways To Add Social Proof to Your Shopify Store
How does a shopper decide which product to buy out of the sea of possible product options available? In other words, how does one product stand out from the crowd? One powerful way to make your products stand out is by using Social Proof. People,... read more
Product marketing using psychological persuasion June 20, 2018 Product marketing using psychological persuasion
In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency read more
How to position product badges on top of product images June 13, 2018 How to position product badges on top of product images
As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere... read more
Keeping your Shopify store running smoothly June 6, 2018 Keeping your Shopify store running smoothly
I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working... read more
Flair product badges explainer video May 30, 2018 Flair product badges explainer video
Over the past couple of weeks I’ve been putting together a short video to explain what my Shopify app Flair product badges has to offer. This type of video is typically referred to as an explainer video. An explainer video is a great way to promote... read more
How Lulu Frost uses Flair product badges May 9, 2018 How Lulu Frost uses Flair product badges
I recently spoke with Naowna Simon about how Lulu Frost uses Flair product badges within their Shopify store. Lulu Frost chose Flair to help in a recent jewelry sample sale within their shop. About Lulu Frost Lulu Frost is a jewelry brand founded... read more