In this week’s Building a Shopify App post, I’ll be covering Shopify Collections. Shopify Collections provide a way to organize and display products within a Shopify store. Shopify collections can also be used by Shopify Apps to manage and display... read more

This week’s Building A Shopify app post is all about Shopify Webhooks. Webhooks provide a great way to keep a Shopify App in sync with changes that occur within a Shopify store. In this post, I’ll cover: What are Shopify Webhooks? Why should you... read more

This past week I’ve been researching the details of how to connect a Shopify App to a Shopify store. In particular, I was looking to answer the following questions: What happens when you install a Shopify App in a store? How are app permissions managed... read more

Over the past week, I’ve been reading through all of the Shopify app docs to get a lay of the land for developing a public Shopify app. One thing has become clear: there is a lot of information to take in for building a Shopify app. The Shopify docs... read more

I’m building a Shopify app with the goal of launching this sometime in early 2016. I’m currently narrowing down the list of candidate app ideas (more to follow on this blog). Why you might find this interesting The making of this Shopify app may... read more

The product SKU is one of the most useful and often overlooked components in setting up your store. It is at the heart of every Order and interaction with your product. This post will outline what a product SKU is, how it plays a part in your product... read more

These days, a product typically no longer lives just within your e-commerce store. In addition to your e-commerce site, your products may be posted to a variety of places such as additional sales channels, product ads, affiliate sites, social networks... read more

It all started back in 2008 with the launch of the t-shirt search engine Teenormous.com. At the time of the launch, Teenormous consisted of just under 15,000 t-shirts, offered by roughly a half-dozen merchants. Over the next few months, more tees... read more

People buy for many reasons. Some buy out of necessity. Others buy because it makes them feel good. The list goes on and on. Knowing the motivations of your audience can play a key part in helping convert them to happy, paying customers. I recently... read more

Let’s face it, people are inherently lazy. If a visitor isn’t able to find what they are looking for right away, they will most likely leave and you will lose the sale. Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition... read more