Product marketing using psychological persuasion Product marketing using psychological persuasion
In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency read more
Keeping your Shopify store running smoothly Keeping your Shopify store running smoothly
I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working... read more
Flair product badges explainer video Flair product badges explainer video
Over the past couple of weeks I’ve been putting together a short video to explain what my Shopify app Flair product badges has to offer. This type of video is typically referred to as an explainer video. An explainer video is a great way to promote... read more
How Lulu Frost uses Flair product badges How Lulu Frost uses Flair product badges
I recently spoke with Naowna Simon about how Lulu Frost uses Flair product badges within their Shopify store. Lulu Frost chose Flair to help in a recent jewelry sample sale within their shop. About Lulu Frost Lulu Frost is a jewelry brand founded... read more
Why you should be promoting your Shopify best sellers Why you should be promoting your Shopify best sellers
One things for sure about every Shopify store, some products sell better than others. Some products are just more desirable than others in your store. Your best selling products will typically outperform your other products by an order of magnitude... read more
Flair update: Dynamic product badge text Flair update: Dynamic product badge text
I’m pleased to announce the latest release of Flair product badges which includes support for dynamic badge product text. So what exactly is dynamic product badge text? This question may be best answered with a real-world example. Naowna recently... read more