Product marketing using psychological persuasion June 20 2018 Product marketing using psychological persuasion
In 7 Psychological Triggers that Win Sales and Influence Customers, Shopify discusses the 7 psychological triggers that can be used to help motivate shoppers to buy what you are selling. These triggers include: Reciprocity Commitment and consistency read more
How to position product badges on top of product images June 13 2018 How to position product badges on top of product images
As you may recall, my Shopify app Flair product badges was originally designed to work best if the badges are not placed on top of product images. The reasoning for this choice can be summarized as follows: Badges on top of images can interfere... read more
Keeping your Shopify store running smoothly June 6 2018 Keeping your Shopify store running smoothly
I recently had a service technician over to fix our house phone system. Our phones had stopped working recently and just showed the message “Check tel line”. Unfortunately, this is not a new scenario for us. It seems like our phone will stop working... read more
Flair product badges explainer video May 30 2018 Flair product badges explainer video
Over the past couple of weeks I’ve been putting together a short video to explain what my Shopify app Flair product badges has to offer. This type of video is typically referred to as an explainer video. An explainer video is a great way to promote... read more
How Lulu Frost uses Flair product badges May 9 2018 How Lulu Frost uses Flair product badges
I recently spoke with Naowna Simon about how Lulu Frost uses Flair product badges within their Shopify store. Lulu Frost chose Flair to help in a recent jewelry sample sale within their shop. About Lulu Frost Lulu Frost is a jewelry brand founded... read more
Why you should be promoting your Shopify best sellers April 25 2018 Why you should be promoting your Shopify best sellers
One things for sure about every Shopify store, some products sell better than others. Some products are just more desirable than others in your store. Your best selling products will typically outperform your other products by an order of magnitude... read more
Flair update: Dynamic product badge text April 11 2018 Flair update: Dynamic product badge text
I’m pleased to announce the latest release of Flair product badges which includes support for dynamic badge product text. So what exactly is dynamic product badge text? This question may be best answered with a real-world example. Naowna recently... read more